Pengaruh product ouality, utilitarian value, hedonic value, customer satisfaction terhadap repurchase intention

DETAIL KOLEKSI

Pengaruh product ouality, utilitarian value, hedonic value, customer satisfaction terhadap repurchase intention

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Oleh : Vera Safitri

Info Katalog

Nomor Panggil : 022001902020

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Kurniawati

Subyek : Marketing - Mangement;Quality control - Management

Kata Kunci : product quality, utilitarian value, hedonic value, customer satisfaction, repurchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001902020_Halaman-Judul.pdf	12
2.	2023_TA_SMJ_022001902020_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001902020_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001902020_Bab-2-Tinjauan-Pustaka.pdf	27
5.	2023_TA_SMJ_022001902020_Bab-3-Metode-Penelitian.pdf	25
6.	2023_TA_SMJ_022001902020_Bab-4-Analisis-dan-Pembahasan.bak.pdf	21
7.	2023_TA_SMJ_022001902020_Bab-5-Kesimpulan.pdf	5
8.	2023_TA_SMJ_022001902020_Daftar-Pustaka.pdf	3
9.	2023_TA_SMJ_022001902020_Lampiran.pdf	26

Abstrak
Abstract

T ujuan penelitian ini adalah menganalisis pengaruh terhadap product quality, utilitarian value, hedonic value, customer satisfaction terhadap repurchase intention.Penelitian ini menggunakan data primer. Data dikumpulkan menggunakan kuesioner yang telah diuji dan disebarkan kepada 200 responden yang berusia 17 tahun keatas, pernah mengonsumsi Bubble Tea dalam 1 bulan terakhir dan berdomisili di DKI Jakarta. Penentuan sampel diambil dengan teknik purposive sampling. Pengolahan data dilakukan dengan software SPSS 22. Analisis data meliputi: uji validitas dan reliabilitas. Metode analisis data penelitian ini menggunakan SEM dengan software AMOS. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antaraUtilitarian Value, Perceived Value, Product Qualitydan Hedonic Value terhadap Customer Satisfaction pada industri Bubble Tea. Variabel Customer Satisfaction, Utilitarian Value dan Hedonic value memengaruhi repurchase intention pada industri Bubble Tea. Adapun implikasi manajerial yang dapat diberikan dalam penelitian ini yaitu industri Bubble Tea diharapkan kedepannya dapat menyajikan menu yang dapat memenuhi ekspektasi konsumen, memproduksi menu atau varian terbaru dan dapat meningkatkan nilai pembelian kembali konsumen. Diharapkan penelitian selanjutnya dapat menggunakan objek dan variabel lain yang dapat meningkatkan Customer Satisfaction dan dampaknya terhadap Repurchase Intention

T he purpose of this study is to analyze the effect on product quality, utilitarian value, hedonic value, customer satisfaction on repurchase intention. This study uses primary data. Data was collected using a questionnaire that had been tested and distributed to 200 respondents aged 17 years and over, had consumed Bubble Tea in the last 1 month and domiciled in DKI Jakarta. Determination of the sample taken by purposive sampling technique. Data processing was carried out using SPSS 22 software. Data analysis included: validity and reliability tests. The research data analysis method uses SEM with AMOS software. The results of the study show that there is a positive influence between Utilitarian Value, Perceived Value, Product Quality and Hedonic Value on Customer Satisfaction in the Bubble Tea industry. The variables of Customer Satisfaction, Utilitarian Value and Hedonic Value affect Repurchase Intention in the Bubble Tea industry. The managerial implications that can be given in this study are that the Bubble Tea industry is expected in the future to be able to present a menu that can meet consumer expectations, produce the latest menus or variants and can increase consumer repurchase value. It is hoped that further research can use other objects and variables that can increase Customer Satisfaction and its impact on Repurchase Intention