Konsekuensi brand trust dan perceived value
Info Katalog
File Repositori
Nomor Panggil : 022001906003
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Fatik Rahayu
Subyek : Consumer's preferences;Branding (marketing)
Kata Kunci : brand trust, perceived value, brand preference, repurchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001906003_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001906003_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001906003_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001906003_Bab-2-Tinjauan-Pustaka.pdf | 12 |
|
| 5. | 2023_TA_SMJ_022001906003_Bab-3-Metode-Penelitian.pdf | 18 |
|
| 6. | 2023_TA_SMJ_022001906003_Bab-4-Analisa-dan-Pembahasan.pdf | 12 |
|
| 7. | 2023_TA_SMJ_022001906003_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2023_TA_SMJ_022001906003_Daftar-Pustaka.pdf | 6 | |
| 9. | 2023_TA_SMJ_022001906003_Lampiran.pdf | 19 |
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P enelitian ini bertujuan menguji dan menganalisis peran brand trust, perceived value dan brand preference terhadap repurchase intention pada pengguna smartphone. Sampel yang digunakan dalam penelitian ini berjumlah 265 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Brand Trust berpengaruh positif terhadap Brand Preference, (2) Brand Trust tidak berpengaruh positif terhadap Repurchase Intention, (3) Perceived Value tidak berpengaruh positif terhadap Brand Preference, (4) Perceived Value tidak berpengaruh positif terhadap Repurchase Intention, dan (5) Brand Preference berpengaruh positif terhadap Repurchase Intention.
T his study aims to examine and analyze the role of brand trust, perceived value, and brand preference on repurchase intention among smartphone users. The sample used in this study amounted to 265 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) Brand Trust has a positive effect on Brand Preference, (2) Brand Trust has no positive effect on Repurchase Intention, (3) Perceived Value has no positive effect on Brand Preference, (4) Perceived Value has no positive effect on Repurchase Intention, and (5) Brand Preference has a positive effect on Repurchase Intention.
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