Peranan service recovery, trust, dan satisfaction terhadap repurchase intention pada restoran fast food
P enelitian ini bertujuan untuk menguji dan menganalisis peranan Service Recovery,Trust, dan Satisfaction terhadap Repurchase Intention pada restoran fast food. Sampelyang digunakan dalam penelitian ini berjumlah 254 responden. Teknik pengambilansampel yang digunakan adalah purposive sampling. Data analisis menggunakanmetode Structural Equation Model (SEM). Hasil penelitian ini menunjukan bahwaservice recovery berpengaruh positif terhadap trust, service recovery berpengaruhpositif terhadap satisfaction, trust berpengaruh positif terhadap repurchase intention,satisfaction berpengaruh positif terhadap repurchase intention, service recoveryberpengaruh positif terhadap repurchase intention.
T his study aims to examine and analyze the role of service recovery, trust, andsatisfaction on repurchase intention in fast food restaurants. The sample used in thisstudy are 254 respondents. The sampling technique used was purposive sampling. Thedata were analyzed using the Structural Equation Model (SEM) method. The resultsof this study indicate that service recovery has a positive effect on trust, servicerecovery has a positive effect on satisfaction, trust has a positive effect on repurchaseintention, satisfaction has a positive effect on repurchase intention, service recoveryhas a positive effect on repurchase intention.