Anteseden purchase intentions online travel agent
Info Katalog
File Repositori
Nomor Panggil : 022002014001
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Marketing - Management
Kata Kunci : argument quality, source credibility, information quantity, emotive word comprehension, perceived us
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022002014001_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022002014001_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022002014001_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2023_TA_SMJ_022002014001_Bab-2-Tinjauan-Pustaka.pdf | 16 |
|
| 5. | 2023_TA_SMJ_022002014001_Bab-3-Metode-Penelitian.pdf | 19 |
|
| 6. | 2023_TA_SMJ_022002014001_Bab-4-Analisis-dan-Pembahasan.pdf | 15 |
|
| 7. | 2023_TA_SMJ_022002014001_Bab-5-Kesimpulan.pdf | 6 |
|
| 8. | 2023_TA_SMJ_022002014001_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022002014001_Lampiran.pdf | 18 |
|
P enelitian ini bertujuan untuk menguji pengaruh Argument Quality, Source Credibility, Information Quantity, Emotive Word Comprehension, Perceived Usefulness, Information Adoption, dan Purchase Intentions pada aplikasi online travel agent. Metode pengambilan sampel yang digunakan dalam penelitian ini yakni metode non-probability sampling.Teknik pengambilan sampel adalah purposive sampling dan diperoleh 203 orang responden yang menggunakan aplikasi online travel agent.Metode pengumpulan data adalah survei dengan menyebarkan kuesioner kepada responden melalui Google Form. Hasil penelitian memperlihatkan bahwa Source Credibility danEmotive Word Comprehension dapat meningkatkan Perceived Usefulness pada konsumen dan dari manfaat tersebut berpengaruh positif pada Information Adoption sehingga dapat memperngaruhi Purchase Intentions.
T his study aims to examine the effect of Argument Quality, Source Credibility, Information Quantity, Emotive Word Comprehension, Perceived Usefulness, Information Adoption, and Purchase Intentions on online travel agent applications. The sampling method used in this study is the non-probability sampling method. The sampling technique was purposive sampling and obtained 203 respondents who used the online travel agent application. The data collection method is a survey by distributing questionnaires to respondents by the Google Form. The results of the study show that Source Credibility and Emotive Word Comprehension can increase Consumer Perceived Usefulness and these benefits have a positive effect on Information Adoption so that they can affect Purchase Intentions.
Pengaruh perceived usefulness, perceived easy of use dan perceived risk terhadap attitude towards online shopping
FEB - Usakti
Dampak consumer’s security, benefits, dan usefulness terhadap continuance intention pada pengguna cashless
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh kualitas software akuntansi dan perceived usefulness terhadap kepuasan pengguna software akuntansi
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh image,perceived value, perceived usefulness,dan perceived ease of use terhadap satisfaction
FEB - Usakti
Pengaruh perceived usability dan perceived usefulness terhadap customer satisfaction di online Travel service
FEB - Usakti
Analisis penerimaan sistem mobile payment dengan pendekatan technology acceptance model
FEB - Usakti
Anteseden dan konsekuensi dari attitude towards a platform pada konsumen transportasi online
FEB - Usakti
Pengaruh website functionality, perceived usability, perceived usefulness terhadap customer satisfaction
FEB - Usakti
Pengaruh perceived value pelanggan terhadap minat beli melalui aplikasi gofood di Indonesia
FEB - Usakti
Analisa penerimaan konsumen e-wallet di Jabodetabek menggunakan technology acceptance model
FEB - Usakti
Faktor-faktor yang mempengaruhi technology acceptance model dan dampaknya terhadap customer satisfaction
FEB - Usakti
Faktor-faktor yang mempengaruhi e-commerce shopping behavior pada saat pandemi covid-19
FEB - Usakti
Pengaruh social motivation dan perceived usefulness terhadap online purchase intention yang dimediasi oleh trust
FEB - Usakti
Pengaruh perceived usefulness of online reviews, trust, perceived risk terhadap online purchase intention
FEB - Usakti
sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
FEB - Usakti
Pengaruh electronic word of mouth, trust inclination terhadap purchase intention pada media online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)