Pengaruh service quality terhadap word of mouth
P enelitian ini bertujuan untuk mengetahui hubungan service quality, overall satisfaction, dan word of mouth dengan menyebarkan kepada 110 responden yang menggunakan jasa rawat inap. Metode analisa data yang digunakan dalam penelitian ini adalah teknik Structural Equation Modeling (SEM). Berdasarkan hasil penelitian didapatkan bahwa terdapat pengaruh empathy terhadap overall satisfaction dan overall satisfaction terhadap word of mouth. Sedangkan tangible, responsiveness, assurance dan reliability tidak memiliki pengaruh yang positif terhadap overall satisfaction. Dari hasil penelitian tersebut, disarankan kepada pihak manajemen untuk tetap focus pada dimensi empathy, tetapi juga memperbaiki dimensi lainnya yaitu tangible, responsiveness, assurance dan reliability.
T his study aims to determine the relationship service quality, overall satisfaction, and wordof mouth to spread to the 110 respondents who use in patient services. Data analysis methods used in this study is the technique of Structural Equation Modeling (SEM). Based on the result showed that there is the influence of empathy on overall satisfaction andoverall satisfaction on word of mouth. While the tangible, responsiveness, assurance and reliability not have a positive influence on overall satisfaction. From these results, it is recommended to management to remain focused on the dimensions of empathy, but also improve other dimensions are tangible, responsiveness, assurance and reliability.Â