Konsekuensi dari customer service experience dalam berbelanja menggunakan mobile shopping application
P enelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi Dari Customer Service Experience Dalam Berbelanja Menggunakan Mobile Shopping Applications. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode SEM (Structural Equation Model). Hasil dari penelitian ini adalah (1) Service Experienceberpengaruh positif terhadap Self Efficacy, (2) Service Experience berpengaruh positif terhadap Satisfaction (3) Self Efficacytidak berpengaruh positif terhadap Continuance Intention, (4) Satisfactionberpengaruh positif terhadap Continuance Intention.
T he objective of this study is to examine and analyze the consequences of customer service experience In Using the Mobile Shopping Applications. The samples being used in this study is 200 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by SEM (Structural Equation Model) method. The findings of this study are: (1) Service Experience has positive impact on Self Efficacy, (2) Service Experience has positive impact on Satisfaction, (3) Self Efficacyhas not positive impact on Continuance Intention, (4) Satisfaction has positive impact on Continuance Intention.