Pengaruh personalization, responsiveness dan connectedness terhadap customer loyalty shopee Indonesia
Info Katalog
File Repositori
Nomor Panggil : 022160020
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Willy Arafah
Subyek : Marketing;Management
Kata Kunci : mobile shopping, interacmobile tivity, customer engagement, customer loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022160020_Halaman-Judul.pdf | 11 | |
| 2. | 2021_TA_SMJ_022160020_Lembar-Pengesahan.pdf | ||
| 3. | 2021_TA_SMJ_022160020_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2021_TA_SMJ_022160020_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_SMJ_022160020_Bab-3-Metode-Penelitian.pdf | 14 |
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| 6. | 2021_TA_SMJ_022160020_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2021_TA_SMJ_022160020_Bab-5-Kesimpulan.pdf |
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| 8. | 2021_TA_SMJ_022160020_Daftar-Pustaka.pdf | 4 | |
| 9. | 2021_TA_SMJ_022160020_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji Pengaruh Personalization, Responsiveness, dan Connectedness terhadap Customer Loyalty Shopee Indonesia. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan teknik purposive sampling kepada 115 responden yang pernah berbelanja online pada aplikasi Shopee. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM) melalui program AMOS dan SPSS. Hasil penelitian ini menunjukan bahwa Personalization berpengaruh positif terhadap Customer Engagement, Responsiveness berpengaruh positif terhadap Customer Engagement, Connectedness berpengaruh positif terhadap Customer Engagement, Customer Engagement berpengaruh positif terhadap Customer Loyalty.
T his study aims to examine the effect of personalization, responsiveness, and connectedness on Shopee Indonesia's customer loyalty. This research data collection method using a questionnaire with purposive sampling technique to 115 respondents who have shopped online on the Shopee application. The analytical tool used is Structural Equation Modeling (SEM) through the AMOS and SPSS programs. The results of this study indicate that Personalization has a positive effect on Customer Engagement, Responsiveness has a positive effect on Customer Engagement, Connectedness has a positive effect on Customer Engagement, Customer Engagement has a positive effect on Customer Loyalty.
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