Anteseden dari purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001701024
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Brand loyalty;Marketing management;Brand name products - management
Kata Kunci : financial value, fungcional value, individual value, sosial value, customer engagement and purchase
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001701024_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022001701024_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001701024_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001701024_Bab-2-Tinjauan-Pustaka.pdf | 18 |
|
| 5. | 2023_TA_SMJ_022001701024_Bab-3-Metode-Penelitian.pdf | 19 |
|
| 6. | 2023_TA_SMJ_022001701024_Bab-4-Analsis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2023_TA_SMJ_022001701024_Bab-5-Kesimpulan.pdf | 3 |
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| 8. | 2023_TA_SMJ_022001701024_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001701024_Lampiran.pdf | 26 |
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P enelitian ini bertujuan untuk mengetahui pengaruh financial value, fungcional value, individual value, sosial value dan customer engagement terhadap purchase intention kepada konsumen pakaian Zara di Jakarta. Data yang digunakan dalam penelitan ini adalah Konsumen Pakaian Zara. Jumlah data yang diambil pada penelitian ini terdapat 196 sampel data konsumen pakaian zara minimal tiga kali dalam setahun. Variabel independen dalam penelitian ini adalah Financial Value, Fungcional Valiue, Individual Value, Sosial Value Dan Customer Engagement. Variabel dependennya adalah Purchase Intention. Dari hasil penelitian ini bahwa terdapat pengaruh positif Financial Value terhadap Purchase Intention, terdapat pengaruh positif Fungcional Value terhadap Purchase Intention, terdapat pengaruh positif Individual Value terhadap Purchase Intention, terdapat pengaruh positif Sosial Value terhadap Purchase Intention dan terdapat pengaruh positif Customer Engagement terhadap Purchase Intention.
T his study aims to determine the effect financial value, fungcional value, individual value, sosial value and customer engagement to purchase intention on customer Zara In Jakarta. The data Customer Zara. The amount of data taken in this study there are 196 data samples that Customer Zara at least thrice a year. The independent variable in this study is Financial Value, Fungcional Value, Individual Value, Sosial Value And Customer Engagement. The dependent is Purchase Intention. From the results of this study that there is a positive of Financial Value on Purchase Intention, there is a positive of Fungcional Value on Purchase Intention, there is a positive of Individual Value on Purchase Intention, there is a positive effect of Sosial Value on Purchase Intention And there is a positive effect of Customer Engangement on Purchase Intention.
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