Konsekuensi dari e-service quality pada aplikasi pesan antar makanan online
Info Katalog
File Repositori
Nomor Panggil : 022001901131
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Adiyati Hardjanti
Subyek : Perceived value;Marketing management
Kata Kunci : e-service quality; perceived value; customer satisfaction; customer loyalty; and repurchase intentio
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901131_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022001901131_Lembar-Pengeshaan.pdf | 5 | |
| 3. | 2023_TA_SMJ_022001901131_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001901131_Bab-2-Tinjauan-Pustaka.pdf | 22 |
|
| 5. | 2023_TA_SMJ_022001901131_Bab-3-Metode-Penelitian.pdf | 18 |
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| 6. | 2023_TA_SMJ_022001901131_Bab-4-Analisis-dan-Pembahasan.pdf | 17 |
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| 7. | 2023_TA_SMJ_022001901131_Bab-5-Kesimpulan.pdf | 4 |
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| 8. | 2023_TA_SMJ_022001901131_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001901131_Lampiran.pdf | 24 |
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P enelitian ini bertujuan menguji dan menganalisis peran e-service quality, perceived value, customer satisfaction, dan customer loyalty terhadap repurchase intention pada konsumen pengguna aplikasi pesan antar makanan online. Sampel yang digunakan dalam penelitian ini berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) e-Service Quality berpengaruh positif terhadap Perceived Value, (2) e-Service Quality berpengaruh positif terhadap Customer Satisfaction, (3) e-Service Quality berpengaruh positif terhadap Customer Loyalty, (4) Perceived Value tidak berpengaruh positif terhadap Customer Loyalty, (5) Customer Satisfaction tidak berpengaruh positif terhadap Customer Loyalty, dan (6) Customer Loyalty berpengaruh positif terhadap Repurchase Intention.
T his study aims to examine and analyze the role of e-service quality, perceived value, customer satisfaction, and customer loyalty on repurchase intention among consumers who use online food delivery applications. The sample used in this study amounted to 200 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) e-Service Quality has a positive effect on Perceived Value, (2) e-Service Quality has no positive effect on Customer Satisfaction, (3) e-Service Quality has a positive effect on Customer Loyalty, (4) Perceived Value has a positive effect on Customer Loyalty, (5) Customer Satisfaction has no positive effect on Customer Loyalty, and (6) Customer Loyalty has a positive effect on Repurchase Intention.
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