Konsekuensi dari innovation in retail experiences pada speciality store
P enelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dariInnovation In Retail Experiences Pada Specialty Store. Sampel yang digunakandalam penelitian ini berjumlah 232 responden dan dikumpulkan dengan metodepurposive sampling. Pengujian dilakukan dengan metode SEM (Structural EquationModel). Hasil dari penelitian ini adalah (1) marketing innovation berpengaruh positifterhadap storeimage, (2) technological innovation berpengaruh positif terhadap store image, (3) store image berpengaruh positif terhadap satisfaction, (4) satisfaction berpengaruh positif terhadap Word of Mouth.
T he objective of this study is to examine and analyze the The Consequences ofInnovation In Retail Experiences in Specialty Store. The samples being used in thisstudy is 232 respondents. The data collection method being used by this study ispurposive sampling. The testing is conducted by SEM (Structural Equation Model)method. The findings of this study are: (1) marketing innovation has positive effecttoward store image, (2) technological innovation has positive effect toward storeimage, (3) store image has positive effect satisfaction, (4) satisfaction has positiveeffect toward Word of Mouth.