Antecedents dari behavior intention

DETAIL KOLEKSI

Antecedents dari behavior intention

Oleh : Ogi Kurnia Wicaksono

Info Katalog

Nomor Panggil : 2017_TA_MJ_022131205

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2017

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Purchase intention;Marketing management

Kata Kunci : e-tailer awareness, e-tailer association, e-tailer perceived quality, trust

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2017_TA_MJ_022131205-Halaman-Judul.pdf
2.	2017_TA_MJ_022131205_Bab-1.pdf
3.	2017_TA_MJ_022131205_Bab-2.pdf
4.	2017_TA_MJ_022131205_Bab-3.pdf
5.	2017_TA_MJ_022131205_Bab-4.pdf
6.	2017_TA_MJ_022131205_Bab-5.pdf
7.	2017_TA_MJ_022131205_Daftar-Pustaka.pdf
8.	2017_TA_MJ_022131205_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk meneliti antasedens dari behaviour intention. Rumusan masalah diteliti adalah, e-tailer awareness, e-tailer association, e-tailer perceived quality dan trust berpengaruh positif terhadap purchase intention, repurchase, recommendation, apakah e-tailer awareness, e-tailer association, e-tailer perceived quality, berpengaruh positif terhadap trust, apakah trust berpengaruh positif terhadap purchase intention, repurchase, recommendation.Metode pengambilan sampel yang digunakan dalam penelitian ini adalah denganmenggunakan metode non probability sampling, yaitu dengan teknik purposivesampling. Sampel yang digunakan dalam penelitian ini adalah konsumen yang sudah pernah belanja di e-tailer. Jumlah sampel yang diambil sebanyak 229 responden.Alat analisis yang digunakan dalam penelitian ini adalah menggunakan StructuralEquation Model (SEM) dengan bantuan softwae AMOS. Hasil analisis menunjukanbahwa e-tailer awareness, e-tailer association, e-tailer perceived quality, dan trustpositif terhadap purchase intention, repurchase, recommendation, e-tailer awareness, etailer association, e-tailer perceived quality berpengaruh positif terhadap trust, trust berpengaruh positif terhadap purchase intention, repurchase, recommendation.

T his study aims to examine the antasedens of behavior intention. The formulation of the problem studied is, e-tailer awareness, e-tailer association, e-tailer perceived quality and trust positively affect purchase intention, repurchase, recommendation, whether e-tailer awareness, e-tailer association, e-tailer perceived quality, Positive to trust, whether trust has a positive effect on purchase intention, repurchase, recommendation.Sampling method used in this research is by using non probability sampling method, that is by purposive sampling technique. The sample used in this research is consumers who have been shopping in e-tailer. The number of samples taken as many as 229 respondents.The analysis tool used in this research is using Structural Equation Model (SEM) with the help of AMOS softwae. The results show that e-tailer awareness, e-tailer association, e-tailer perceived quality, and positive trust in purchase intention, repurchase, recommendation, e-tailer awareness, e-tailer association, e-tailer perceived quality have a positive effect on trust , Trust positively affects purchase intention, repurchase, recommendation