Pengaruh pengalaman merek terhadap loyalitas merek melalui kepercayaan merek dan pengaruh merek
Info Katalog
File Repositori
Nomor Panggil : 022001905007
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Kurniawati
Subyek : Branding (Marketing);Brand loyalty
Kata Kunci : customer experience,brand loyalty,brand trust.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001905007_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001905007_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2023_TA_SMJ_022001905007_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001905007_Bab-2-Tinjauan-Pustaka.pdf | 8 |
|
| 5. | 2023_TA_SMJ_022001905007_Bab-3-Metodologi-Penelitian.pdf | 21 |
|
| 6. | 2023_TA_SMJ_022001905007_Bab-4-Analsis-dan-Pembahasan.pdf | 22 |
|
| 7. | 2023_TA_SMJ_022001905007_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2023_TA_SMJ_022001905007_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TA_SMJ_022001905007_Lampiran.pdf | 26 |
|
T ujuan dalam penelitian yaitu menganalisis pengaruh Pengaruh customer experience terhadap brand loyalty melalui brand trust dan brand affect pada para konsumen yang menggunakan skincare local di Indonesia. Melakukan penyebaran kuisioner kepada 205 konsumen. pada penelitian ini pengambilan sampel yang digunakan yaitu non-probability sampling, dan pada penelitian ini digunakan purposive sampling. Dalam metode analisis data di buat dengan structural equation modeling (SEM) dan software AMOS24. Hasil memperlihatkan variabel brand affect mempengaruhi customer experience tidak didukung, brand trust dan brand loyalty mempengaruhi positif terhadap customer experience terhadap skinacre lokal di Indonesia. Adapun saran untuk brand whitelab, avoskin, somethic, lacoco, for skin’s untuk meningkatkan customer experience terhadap brand loyalty.
T he purpose of the study is to analyze the influence of customer experience and brand loyalty through brand trust and brand affect on consumers who use local skincare in Indonesia. Conducted questionnaire distribution to 205 consumers. In this study, sampling used was non-probability sampling, and in this study used purposive sampling. In the data analysis method uses structural equation modeling (SEM) and AMOS24 software. The results show that the variables brand affect affects the unsupported customer experience, brand trust, and brand loyalty positively affect the customer experience of local skincare in Indonesia. As for suggestions for whitelab, avoskin, somethic, la coco, for skin's brands to improve the customer experience for brand loyalty.
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh responsible brand dan active brand terhadap brand awareness, brand trust dan brand loyalty
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)