Anteseden brand loyalty pada pembelian smartphone
Info Katalog
File Repositori
Nomor Panggil : 022001800010
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Luki Adiati Pramono
Subyek : Consumer satisfaction
Kata Kunci : brand identification, brand trust, brand commitment, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001800010_Halaman-Judul.pdf | 9 | |
| 2. | 2023_TA_SMJ_022001800010_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001800010_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2023_TA_SMJ_022001800010_Bab-2-Landasan-Teori.pdf | 11 |
|
| 5. | 2023_TA_SMJ_022001800010_Bab-3-Metode-Penelitian.pdf | 12 |
|
| 6. | 2023_TA_SMJ_022001800010_Bab-4-Analisis-dan-Pembahasan.pdf | 15 |
|
| 7. | 2023_TA_SMJ_022001800010_Bab-5-Kesimpulan.pdf | 2 |
|
| 8. | 2023_TA_SMJ_022001800010_Daftar-Pustaka.pdf | 18 | |
| 9. | 2023_TA_SMJ_022001800010_Lampiran.pdf | 16 |
|
P enelitian ini bertujuan untuk menguji pengaruh pembelian produk Smartphone dari berbagai produk serta mengkonfirmasi struktur hubungan antara idetifikasi merek, kepercayaan merek, komitmen merek dan loyalitas merek. Penelitian ini menggunakan metode Purposive sampling dimana data dikumpulkan secara langsung melalui penyebaran kuesioner kepada 208 responden dan diolah menggunakan metode analisis Structural Equation Model (SEM).
T his study aims to examine the effect of purchasing Smartphone products from various products and confirm the structure of the relationship between brand identification, brand trust, brand commitment and brand loyalty. This study used a purposive sampling method where data was collected directly by distributing questionnaires to 208 respondents and processed using the Structural Equation Model (SEM) analysis method.The results of the study show that various influences from purchasing smartphone brands are related to identification, trust, commitment and loyalty. influenced by the characteristics of a smartphone and the influence of consumers to keep buying smartphones from the same brand rather than competitors. Because of the typical model of smartphones, smartphone companies have to consider things that suit consumers
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