Anteseden purchase intention pada healthy food resto di masa pandemi covid 19
Info Katalog
File Repositori
Nomor Panggil : 022001806011
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Aekram Faisal
Subyek : Purchasing - Management
Kata Kunci : purchase intention, healthy food resto, pandemic covid 19.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2022_TA_SMJ_022001806011_Halaman-Judul.pdf | ||
| 2. | 2022_TA_SMJ_022001806011_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001806011_Bab-1-Pendahuluan.pdf | ||
| 4. | 2022_TA_SMJ_022001806011_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2022_TA_SMJ_022001806011_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022001806011_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001806011_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001806011_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001806011_Lampiran.pdf |
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T ujuan dari penelitian ini adalah untuk menganalisa dampak Healthiness, Hygiene,Quarantine, Enviromental responsibility, dan Consumer Attitude terhadapPurchase Intention pada konsumen Healthy Food Resto di masa pandemi covid 19.Rancangan penelitian ini adalah dengan melakukan uji hipotesis. Data diperolehdengan menyebarkan kuesioner secara online kepada konsumen Healthy FoodResto yang pernah membeli atau mengkonsumsi produk tersebut. Jumlah sampelsebanyak 250 responden dan teknik pengambilan sampel yang digunakan adalahpurposive sampling. Alat analisis yang digunakan adalah structural equation model(SEM). Hasil penelitian menunjukkan bahwa terdapat pengaruh positif Healthiness,Hygiene, Quarantine, Enviromental Responsibility, Consumer Attitude terhadapPurchase Intention.
T he purpose of this study was to analyze the impact of Healthiness, Hygiene,Quarantine, Environmental responsibility, and Consumer Attitude on PurchaseIntention of Healthy food Resto consumers. Contrivate of this reaserch is hypotesistesting. Data were obtained by distributing online questionnaires to Healthy FoodResto consumers who had purchased or consumed Healthy Food Resto products.The number of samples is 250 respondents and the sampling technique used ispurposive sampling. The analytical tool used is the structural equation model(SEM). The results showed that there was a positive effect of Healthiness, Hygiene,Quarantine, Environmental Responsibility, Consumer Attitude on purchaseintention.
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