Anteseden qr e-wallet usage intention
Info Katalog
File Repositori
Nomor Panggil : 022001802078
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Ina Octaviana Matusin
Subyek : Branding (marketing);Marketing - Management
Kata Kunci : brand awareness, perceived quality, brand image, dan QREW usage intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001802078_Halaman-Judul.pdf | 9 | |
| 2. | 2024_TA_SMJ_022001802078_Lembar-pengesahan.pdf | 5 | |
| 3. | 2024_TA_SMJ_022001802078_Bab-1_Pendahuluan.pdf | 7 | |
| 4. | 2024_TA_SMJ_022001802078_Bab-2_Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2024_TA_SMJ_022001802078_Bab-3_Metode-Peneltian.pdf | 13 |
|
| 6. | 2024_TA_SMJ_022001802078_Bab-4_Hasil-dan-Pembahasan.pdf | 11 |
|
| 7. | 2024_TA_SMJ_022001802078_Bab-5_Simpulan-dan-Saran.pdf | 4 | |
| 8. | 2024_TA_SMJ_022001802078_Daftar-Pustaka.pdf | 3 | |
| 9. | 2024_TA_SMJ_022001802078_Lampiran.pdf | 15 |
|
U ji hipotesis yang dilakukan yaitu untuk mengetahui pengaruh brand awareness, perceived quality, brand image, terhadap QREW usage intention. Dalam penelitian ini rancangan penelitian yang digunakan adalah pengujian hipotesis (Hypothesis Testing). Unit analisis yang digunakan dalam penelitian ini adalah konsumen individu. Penelitian ini menggunakan data cross sectional karena data diambil hanya dalam kurun waktu dan periode yang telah ditentukan. Variable yang digunakan dalam penelitian ini ada 4, yaitu sebagai berikut: brand awareness, perceived quality, brand image, dan QREW usage intention. Pengumpulan data dalam penelitian ini diperoleh dengan cara menyebar kuesioner secara online melalui google form. Populasi dalam penelitian ini merupakan pengguna e-wallet. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling dan jumlah sampel sebanyak 170 responden. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) dengan software AMOS. Dapat disimpulkan bahwa hubungan variabel brand awareness dengan e-wallet usage intention berpengaruh positif, variable perceived quality dan brand image dengan e-wallet usage intention yang melalui brand awareness secara tidak langsung berpengaruh prostif, variable perceived quality terhadap e-wallet usage intention yang dimediasi melalui brand image dan brand awareness secara tidak langsung berpengaruh prostif.
T he hypothesis test carried out was to determine the influence of brand awareness, perceived quality, brand image, on QREW usage intention. In this study, the research design used was hypothesis testing. The unit of analysis used in this research is the individual consumer. This research uses cross sectional data because the data is taken only within a predetermined time and period. There are 4 variables used in this research, namely as follows: brand awareness, perceived quality, brand image, and QREW usage intention. Data collection in this research was obtained by distributing questionnaires online via Google Form. The population in this study are e-wallet users. The sampling technique used in this research was purposive sampling technique and the sample size was 170 respondents. The data analysis method used is Structural Equation Model (SEM) with AMOS software. It can be concluded that the relationship between the variable brand awareness and e-wallet usage intention has a positive effect, the variable perceived quality and brand image with e-wallet usage intention which through brand awareness indirectly has a positive effect, the variable perceived quality on e-wallet usage intention which is mediated through Brand image and brand awareness indirectly have a positive effect.
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