W arung Diguyu is a small business unit that operates in Sempu Village during the COVID-19 pandemic. The design of this promotional media was carriedout in order to be able to introduce Warung Diguyu to the main target which isstudents or young workers and to display the essence of jokes on promotional tools.Promotional media include Instagram social media content and food photo bannersat Warung Diguyu on online motorcycle taxi applications (Go-Food). Thesupporting media include posters, cutlery labels, and flag chains.The design process includes the data collection stage through literaturestudy, observation, interviews, and questionnaires. The next method used to processthe data is the design thinking method which is described in the stages of empathize,define, ideate, prototype, and testing. In the define stage, the data presented is theresult of S.W.O.T analysis. The entire analysis result is then formed into a conceptand made into manual sketches, digital sketches, until finally become the finalvisual artwork.The new design of this promotional media is expected to show the essenceof jokes consistently in accordance with the concept of Warung Diguyu and cancreate brand awareness of these small business unit. The updated food photovisuals may be able to attract wider consumer interest as well. In the end, it wasable to advance the small business unit of Warung Diguyu in Sempu Village.Keyword: media, promotion, small business unit, Warung Diguyu