Anteseden dan konsekuensi dari customer satisfaction pada online food delivery
P enelitian ini bertujuan untuk menganilisis pengaruh post-purchase online customer experience dan customer satisfaction terhadap repurchase intention dan word-of-mouth. Metode yang digunakan dalam penelitian ini adalah uji hipotesis dari tujuh hipotesis yang diajukan. Proses pengambilan sampel penelitian dilakukan dengan teknik purposive sampling dengan kriteria responden individu pengguna layanan online food delivery yang ada di Indonesia. Penelitian dilakukan dalam dimensi waktu cross sectional dengan menggunakan data primer yang diperoleh dari hasil jawaban kuesioner pada google form sebanyak 200 responden. Hasil dari penelitian menunjukkan bahwa terdapat pengaruh positif post purcase online customer experience terhadap customer satisfaction, terdapat pengaruh yang signifikan customer satisfaction terhadap repurchase intention, terdapat pengaruh yang siginifikan customer satisfaction terhadap word-of-mouth.
T his study aims to analyze the effect of post-purchase online customer experience and customer satisfaction on repurchase intention and word-of-mouth. The method used in thos study is hypothesis testing of the seven proposed hypothesis. The research sampling was process was carried out by purposive sampling technique with the criteria of individual respondents using online food delivery in Indonesia. The study was conducted in a cross-sectional time dimension using primary data obtained from the results of the questionnaire answers on google form as many as 200 respondents. The result showed that was a significant influence of post purchase customer experience on customer satisfaction, there was a significant influence of customer satisfaction on repurchase intention, there was a significant influence of customer satisfaction on word-of-mouth.