Anteseden dan konsekuensi commitment
Info Katalog
File Repositori
Nomor Panggil : 207_TA_MJ_022131002
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Nidjat Ibrahim
Subyek : Marketing management
Kata Kunci : relational benefits, confidence benefits, special treatment benefits, social benefits, safety benefi
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2017_TA_MJ_022131002_Halaman-Judul.pdf | 18 | |
| 2. | 2017_TA_MJ_022131002_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022131002_Bab-2.pdf |
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| 4. | 2017_TA_MJ_022131002_Bab-3.pdf |
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| 5. | 2017_TA_MJ_022131002_Bab-4.pdf |
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| 6. | 2017_TA_MJ_022131002_Bab-5.pdf |
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| 7. | 2017_TA_MJ_022131002_Daftar-Pustaka.pdf | 3 | |
| 8. | 2017_TA_MJ_022131002_Lampiran.pdf |
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P enelitian ini bertujuan untuk meneliti antasedens dan konsekuensi dari Commitment. Rumusan masalah diteliti adalah Relational Benefits, berpengaruhpositif terhadap Commitment, apakah Relational Benefits berpengaruh positifterhadap Commitment, apakah Commitment memediasi pengaruh Relational Benefits terhadap Customer Loyalty.Metode pengambilan sampel yang digunakan dalam penelitian ini adalah denganmenggunakan metode non probability sampling, yaitu dengan teknik purposivesampling. Sampel yang digunakan dalam penelitian ini adalah konsumen yang sering menggunakan transportasi online ber roda 2. Jumlah sampel yang diambil sebanyak 270 responden.Alat analisis yang digunakan dalam penelitian ini adalah menggunakan StructuralEquation Model (SEM) dengan bantuan softwae AMOS. Hasil analisis menunjukanbahwa Confidence Benefits, Social Benefits dan Safety Benefits berpengaruh positifterhadap Commitment, Special Treatment Benefits tidak berpengaruh positif terhadap Commitment, Commitment dapat memediasi hubungan antara Confidence Benefits, Social Benefits, dan Safety Benefits terhadap Customer Loyalty.
T his study aims to examine the antasedens and consequences of the Commitment.The formulation of the problem studied is Relational Benefits, positive influence onCommitment, whether Relational Benefits positive effect on Commitment, whetherCommitment mediate the influence of Relational Benefits to Customer Loyalty.Sampling method used in this research is by using non probability sampling method, that is by purposive sampling technique. The samples used in this study are consumers who often use online transportation wheel 2. The number of samples taken as many as 270 respondents.The analysis tool used in this research is using Structural Equation Model (SEM)with the help of AMOS softwae. The results of the analysis show that ConfidenceBenefits, Social Benefits and Safety Benefits positively influence Commitment,Special Treatment Benefits has no positive effect on Commitment, Commitment can mediate the relationship between Confidence Benefits, Social Benefits, and Safety Benefits to Customer Loyalty.Keywords : Advertising, Pre Event, and Exhibition
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