Anteseden dan konsekuensi dari attitude toward green product makanan organik

DETAIL KOLEKSI

Anteseden dan konsekuensi dari attitude toward green product makanan organik

Oleh : Muhammad Angga Maulana

Info Katalog

Nomor Panggil : 022001901239

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Asep Hermawan

Subyek : Internet marketing - Environmental aspects;Green products

Kata Kunci : entertainment, interaction, customization, trendiness dan word of mouth, attitude toward green produ

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901239_Halaman-Judul.pdf	11
2.	2023_TA_SMJ_022001901239_Lembar-Pengeshan.pdf	6
3.	2023_TA_SMJ_022001901239_Bab-1_Pendahuluan.pdf	9
4.	2023_TA_SMJ_022001901239_Bab-2_Tinjauan-Pustaka.pdf	15
5.	2023_TA_SMJ_022001901239_Bab-3_Metode-Penelitian.pdf	17
6.	2023_TA_SMJ_022001901239_Bab-4_Analisis-dan-Pembahasan.pdf	15
7.	2023_TA_SMJ_022001901239_Bab-5_Kesimpulan.pdf	4
8.	2023_TA_SMJ_022001901239_Daftar-Pustaka.pdf	10
9.	2023_TA_SMJ_022001901239_Lampiran.pdf	25

Abstrak
Abstract

T ujuan penelitian ini adalah untuk menganalisis pengaruh Entertainment, Interaction, Customization,Trendiness dan Word of Mouthterhadap Attitude Toward Green Product.Attitude Toward Green Productterhadap Willingness to Pay makanan organik.Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang bersedia membayar untuk membeli produk makanan organik melalui media sosial meliputi Facebook,Instagram, Twitter,Youtube dan Tiktok serta aktif dalam 6 bulan terakhir.Sampelyangdigunakanpadapenelitian ini sebanyak 300 responden. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Structural Equation Model (SEM) dengan bantuan software AMOS24.Hasil penelitian ini mendapati temuan bahwaEntertainmentberpengaruh positifterhadap Attitude Toward Green Product,Interactionberpengaruh positif terhadap Attitude Toward Green Product,Customizationberpengaruh positifterhadap Attitude Toward Green Product,Trendiness berpengaruh positifterhadap Attitude Toward Green Product, Word of Mouthberpengaruh positif terhadapAttitude Toward Green Product,Attitude Toward Green Product berpengaruh positif terhadapWillingness to Pay

T he purpose of this study was to analyze the effect of Entertainment, Interaction, Customization, Trendiness and Word of Mouth on Attitude Toward Green Product. Attitude Toward Green Product on Willingness to Pay organic food. Data was obtained by distributing online questionnaires to consumers who are willing to pay to buy organic food products through social mediaincluding Facebook, Instagram, Twitter, Youtube and TikTok and have been active in the last 6 months. The sample used in this study was 300 respondents. The data analysis method used in this study to analyze the influence between variables using the Structural Equation Model (SEM) method with the help of AMOS 24 software.The results of this study found that Entertainment has a positive effect on Attitude Toward Green Product, Interaction has a positive effect on Attitude Toward Green Product, Customization has a positive effect on Attitude Toward Green Product, Trendiness has a positive effect on Attitude Toward Green Product, Word of Mouth has a positive effect on Attitude Toward Green Product, Attitude Toward Green Product has a positive effect on Willingness to Pay.