Pengaruh exercise motive, entertainment motive, dan social motive terhadap video game engagement
T ujuan dari penelitian ini untuk menguji dan menganalisis pengaruh Exercise Motive, Entertainment Motive, dan Social Motive terhadap Video Game Engagement pada konsumen pemain game Mobile Legend yang menjadi sampel penelitian.Metode tekhnik pengumpulan data dikumpulkan dari 200 responden, menggunakan metode purposive sampling. Pengukuran tekhnik menggunakan metode SEM (Structural Equation Model).Hasil dari penelitian adalah Exercise motive memiliki pengaruh yang positif terhadap Video Game Engagement, Entertainment Motive tidak memiliki pengaruh yang positif terhadap Video Game Engagement, Social Motivememiliki pengaruh yang positif terhadap Video Game Engagement.
T he purpose of this research was to test and analyze the influence of Motive, Motive Entertainment, Exercise, and Social Motive against Video Game Engagement on the consumer Mobile game player Legend who became a research sample.Engineering method of collecting data is collected from 200 respondents, using the method of purposive sampling. Engineering measurement method using SEM (Structural Equation Modeling).The result of the research was to Exercise a positive influence motive against Video Games, Entertainment Engagement Motive have no positive influence towards Video Games, Social Engagement Motive has a positive effect against Video Games Engagement.