Pengaruh influencer terhadap purchase intention pada platform media sosial
Info Katalog
File Repositori
Nomor Panggil : 022001901183
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Willy Arafah
Subyek : Marketing management;Parasocial interactions
Kata Kunci : fomo, materialism, parasocial interactions, and purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901183_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001901183_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001901183_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001901183_Bab-2-Tinjauan-Pustaka.pdf | 9 |
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| 5. | 2023_TA_SMJ_022001901183_Bab-3-Metode-Penelitian.pdf | 13 |
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| 6. | 2023_TA_SMJ_022001901183_Bab-4-Pembahasan-Hasil-Penelitian.pdf | 10 |
|
| 7. | 2023_TA_SMJ_022001901183_Bab-5-Kesimpulan,-Implikasi,-Keterbatasan-dan-Saran.pdf | 4 |
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| 8. | 2023_TA_SMJ_022001901183_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001901183_Lampiran.pdf | 19 |
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P enelitian ini bertujuan untuk menganalisis pengaruh empat elemen variabel yaitu FOMO, Materialism, Parasocial Interactions, Purchase Intention. Penelitian ini dilakukan pada individu yang merupakan pengguna media sosial. Penelitian ini menggunakan metode kuantitatif. Data penelitian diperoleh melalui kuesioner online (Google Form). Metode penarikan sampel yang digunakan dalam penelitian ini yaitu Purposive Sampling. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Sructural Equation Model (SEM) dengan bantuan software AMOS 24. Hasil penelitian ini menyimpulkan bahwa variabel FOMO, Materialism, dan Parasocial Interactions berpengaruh positif terhadap Purchase Intention
T his study aims to analyze the effect of four variable elements namely FOMO, Materialism, Parasocial Interactions, Purchase Intention. This research was conducted on individuals who are users of social media. This research uses quantitative methods. Research data was obtained through an online questionnaire (Google Form). The sampling method used in this study is purposive sampling. The data analysis method used in this study was to analyze the influence between the variables owned by using the Sructural Equation Model (SEM) method with the help of AMOS 24 software. The results of this study concluded that the variables FOMO, Materialism, and Parasocial Interactions had a positive effect on Purchase Intention
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