Anteseden purchase intention pada siaran langsung tiktok
Info Katalog
File Repositori
Nomor Panggil : 022001901134
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Willy Arafah
Subyek : Marketing--Mangement;Social Interaction
Kata Kunci : professionalism; interaction; trust; price discount; purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901134_Halama-nJudul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001901134_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001901134_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001901134_Bab-2-Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2023_TA_SMJ_022001901134_Bab-3-Metode-Penelitian.pdf | 15 |
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| 6. | 2023_TA_SMJ_022001901134_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
|
| 7. | 2023_TA_SMJ_022001901134_Bab-5-Kesimpulan.pdf | 4 |
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| 8. | 2023_TA_SMJ_022001901134_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TA_SMJ_022001901134_Lampiran.pdf | 17 |
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P enelitian ini bertujuan untuk menganalisis pengaruh dari profrssionalism, interaction, price discount dan trust terhadap purchase intention pada live streaming pada aplikasi TikTok. Penelitian ini memperoleh data dengan menyebaran kuesioner secara online kepada konsumen yang menggunakan aplikasi tiktok dan pernah menonton live streaming pada aplikasi tiktok di Jabodetabek. Motede pengumpulan data yang digunakan adalah purposive sampling melalui kuesioner yang telah diisi oleh 204 responden. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS. Hasil penelitian menunjukkan terdapat pengaruh positif professionalism terhadap purchase intention, terdapat pengaruh positif interaction terhadap purchase intention, terdapatpengaruh positif price discount terhadap purchase intention, terdapat pengaruh positif trust terhadap purchase intention.
T his study aims to analyze the effect of professionalism, interaction, price discount and trust on purchase intention on live streaming on the TikTok application. This study obtained data by distributing questionnaires online to consumers who use the TikTok application and have watched live streaming on the TikTok application in Jabodetabek. The data collection method used was purposive sampling through a questionnaire that had been filled out by 204 respondents. The data analysis method used is the Structural Equation Model (SEM) through the AMOSprograms. The results showed that there is a positive effect of professionalism on purchase intention, there is a positive effect of interaction on purchase intention, there is a positive effect of price discount on purchase intention, there is a positive effect of trust on purchase intention
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