Pengaruh store athmosphere terhadap purchase intention ada Restoran Ampera yang berlokasi di daerah Rawamangun

DETAIL KOLEKSI

Pengaruh store athmosphere terhadap purchase intention ada Restoran Ampera yang berlokasi di daerah Rawamangun

5.0

Oleh : Bhawikarama Damarputra

Info Katalog

Nomor Panggil : 2016-TA-MJ-022134011

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Farida Jasfar

Subyek : Purchase intention;Purchase corporate image

Kata Kunci : restaurant, traditional food.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2016_TA_MJ_-022134011_Halaman-Judul.pdf	18
2.	2016_TA_MJ_-022134011_Bab-1.pdf	7
3.	2016_TA_MJ_-022134011_Bab-2.pdf	27
4.	2016_TA_MJ_-022134011_Bab-3.pdf
5.	2016_TA_MJ_-022134011_Bab-4.pdf
6.	2016_TA_MJ_-022134011_Bab-5.pdf
7.	2016_TA_MJ_-022134011_-Daftar-Pustaka.pdf	5
8.	2016_TA_MJ_-022134011_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Store Atmosphere terhadap Purchase Intention pada Restoran Ampera di daerah Rawamangun. Pengolahan data dilakukan dengan menggunakan Regresi Berganda (Mutiple regression) dengan software SPSS 21. Teknik pengambilan sampel yang digunakan adalah non probability sampling dengan jenis probability sampling. Data diperoleh secara langsung dari responden yang memenuhi persyaratan karakteristik populasi melalui proses penyebaran kuesioner. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 149 responden. Hasil penelitian ini menunjukkan adanya pengaruh positif cleanliness terhadap purchase intention, music terhadap purchase intention, scent terhadap purchase intention, temperature terhadap purchase intention, lighting terhadap purchase intention, color terhadap purchase intention, layout terhadap purchase intention. dinyatakan terdukung.

T his study aims to identify and analyze the Influence of Store Atmosphere on Purchase Intention in Spanish Ampera in Rawamangun area. Data processing is done by using Multiple Regression (mutiple regression) with SPSS software 21. The sampling technique used is non probability sampling with the type of probability sampling. Data obtained directly from respondents who meet the requirements of the characteristics of the population through the distribution of questionnaires. The samples used in this study amounted to 149 respondents. The results of this study indicate a positive influence on purchase intention cleanliness, music on purchase intention, scent towards purchase intention, the temperature of the purchase intention, lighting of the purchase intention, the color of the purchase intention, the layout of the purchase intention. otherwise supported.