Pengaruh food quality, service quality, price interior, exterior, other customer terhadap customer loyalty melalui perceived image dan positive emotions

DETAIL KOLEKSI

Pengaruh food quality, service quality, price interior, exterior, other customer terhadap customer loyalty melalui perceived image dan positive emotions

Oleh : Inthan Sharry

Info Katalog

Nomor Panggil : 2016_TA_MJ_022120015

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2016

Pembimbing 1 : Asep Hermawan

Subyek : Food quality;Service quality - perceived image

Kata Kunci : price, interior, exterior, other customer.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2016_TA_MJ_022120015-Halaman-Judul.pdf
2.	2016_TA_MJ_022120015-Bab-1.pdf
3.	2016_TA_MJ_022120015--Bab-2.pdf
4.	2016_TA_MJ_022120015-Bab-3.pdf
5.	2016_TA_MJ_022120015-Bab-4.pdf
6.	2016_TA_MJ_022120015-Bab-5.pdf
7.	2016_TA_MJ_022120015-Daftar-Pustaka.pdf
8.	2016_TA_MJ_022120015-Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisa pengaruh food quality, service quality, price, interior, exterior dan other customer terhadap customer loyalty melalui perceived image dan positive emotions. Sampel dalam penelitian ini adalah responden yang pernah mendatangi untuk menikmati hidangan di Restoran sebanyak 140 orang responden. Teknik purposive sampling. Uji instrument data menggunakan uji validitas dan uji reliabilitas. Metode analisis data yang digunakan dalam penelitian ini adalah Multiple Regresion (Regresi Berganda). Pengujian hipotesa dilakukan dengan cara membandingkan p-value dari hasil analisa setiap hipotesa dalam penelitian ini dengan level of significant (Î±) sebesar 0,05 dan pengambilan keputusan. Hasil dari pengujian menunjukkan bahwa :(1) Food Quality tidak memiliki pengaruh positif terhadap perceived Image, (2) Service Quality memiliki pengaruh positif terhadap Perceived Image, (3) Price tidak memiliki pengaruh positif terhadap Perceived Image, (4) Interior memiliki pengaruh positif terhadap Perceived Image, (5) Exterior memiliki pengaruh positif terhadap Perceived Image, (6) Other Customer memiliki pengaruh positif terhadap Perceived Image, (7) Perceived Image memiliki pengaruh positif terhadap Positive Emotions dan (8) Positive Emotions memiliki pengaruh positif terhadap Customer Loyalty

T his study aims to analyze the influence of food quality, service quality, price, interior, exterior and other customer to customer loyalty through perceived image and positive emotions. The sample in this study is the respondents who had come to enjoy a meal in the restaurant as much as 140 respondents. Purposive sampling technique. Test instrument data using validity and reliability test. Methods of data analysis used in this study is Multiple Regresion (Regression). Hypothesis testing is done by comparing the p-value from the analysis any hypothesis in this study with the level of significant (Î±) of 0.05 and decision making. The results of the testing showed that: (1) Food Quality does not have a positive influence on the perceived image, (2) Service Quality has a positive influence on the Perceived Image, (3) Price does not have a positive influence on the Perceived Image, (4) The interior has a positive effect the Perceived Image, (5) Exterior has a positive influence on the Perceived Image, (6) Other Customer has a positive influence on the Perceived Image, (7) Perceived Image has a positive influence on the positive Emotions and (8) positive Emotions have a positive influence on Customer Loyalty