Perancangan strategi bisnis mobil bekas menggunakan analisis swot, ahp dan business model canvas pada PT Xyz

DETAIL KOLEKSI

Perancangan strategi bisnis mobil bekas menggunakan analisis swot, ahp dan business model canvas pada PT Xyz

Oleh : Bambang Paryanto

Info Katalog

Subyek : Industrial management;Production engineering

Penerbit : FTI - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Dadang Surjasa

Pembimbing 2 : Nora Azmi

Kata Kunci : strategy, used car, swot, ahp, bmc

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TS_MTI_163011800006_Halaman-judul.pdf	11
2.	2022_TS_MTI_163011800006_Lembar-Pengesahan.pdf	3
3.	2022_TS_MTI_163011800006_Bab-1_Pendahuluan.pdf	7
4.	2022_TS_MTI_163011800006_Bab-2_Tinjauan-Pustaka.pdf	52
5.	2022_TS_MTI_163011800006_Bab-3_Metodologi-Penelitian.pdf	4
6.	2022_TS_MTI_163011800006_Bab-4_Analisis-dan-Pembahasan.pdf	39
7.	2022_TS_MTI_163011800006_Bab-5_Kesimpulan.pdf	2
8.	2022_TS_MTI_163011800006_Daftar-Pustaka.pdf	3
9.	2022_TS_MTI_163011800006_Lampiran.pdf	22

Abstrak
Abstract

T Tingginya volume customer replacement dan sebagai market share leaderdalam penjualan mobil di Indonesia, PT XYZ sudah seharusnya membangun ekosistembisnis mobil bekas sebagai penopang penjualan mobil barunya sehinggamempertahankan posisinya. Paper ini bertujuan untuk merancang strategi bisnis mobilbekas PT XYZ melalui 3 tahapan pendekatan, Strength-Weakness-Opportunity-Threats (SWOT), Analytic Hierarchy Process (AHP) dan Business Model Canvass(BMC). Tahap pertama SWOT digunakan untuk mengevaluasi kekuatan, kelemahan,peluang, tantangan serta mengetahui positioning bisnis mobil bekas PT XYZ. Melaluimatrix SWOT terbuat 10 alternatif strategi yang bisa diimplementasikan. Tahap keduamelalui pendekatan AHP dihasilkan urutan prioritas strategi yang harusdiimplementasikan. Strategi S5-T4 yaitu â€œMeningkatkan/ segera membuat danmenggunakan teknologi untuk jual beli/ tukar tambah kendaraan mobil bekasâ€merupakan strategi prioritas pertama yang harus segera dijalankan oleh PT XYZ.Tahap ketiga dengan menggunakan pendekatan BMC prioritas strategi tersebutdianalisis dan divisualisasikan, prioritas strategi tersebut masuk kedalam komponenblok channel & customer relationship, dikedua blok tersebutlah PT XYZ harus segeramelakukan pengembangan.

W With the high volume of customer replacement and as a market share leader incar sales in Indonesia, PT XYZ should have built a used car business ecosystem tosupport its new car sales so as to maintain its position. This paper aims to design aused car business strategy for PT XYZ through 3 stages of approach, Strength-Weakness-Opportunity-Threats (SWOT), Analytic Hierarchy Process (AHP) andBusiness Model Canvass (BMC). The first stage of SWOT is used to evaluate strengths,weaknesses, opportunities, challenges and find out the positioning of PT XYZ's usedcar business. Through the SWOT matrix, 10 alternative strategies are made that canbe implemented. The second stage through the AHP approach resulted in a prioritysequence of strategies that must be implemented. The S5-T4 strategy, namelyâ€œImprove/immediately create and use technology for buying and selling/trading usedcar vehiclesâ€ is the first priority strategy that must be implemented by PT XYZimmediately. The third stage, using the BMC approach, the priority of the strategy isanalyzed and visualized, the priority of the strategy is included in the channel &customer relationship block components, it is in these two blocks that PT XYZ mustimmediately develop..