Pengaruh electronic word of mouth (ewom), attitude toward, consumer engagement terhadap mindful consumption behavior (pakaian bekas bermerek luar negeri)

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Pengaruh electronic word of mouth (ewom), attitude toward, consumer engagement terhadap mindful consumption behavior (pakaian bekas bermerek luar negeri)

Oleh : Muhammad Reza Apriansyah

Info Katalog

Nomor Panggil : 022001801024

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Fatik Rahayu

Subyek : Internet marketing;Consumer behaviour

Kata Kunci : electronic of mouth, attitude toward, consumenr engagement, mindful consumption behavior

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001801024_Halaman-Judul.pdf	13
2.	2023_TA_SMJ_022001801024_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001801024_Bab-1-Pendahuluan.pdf	7
4.	2023_TA_SMJ_022001801024_Bab-2-Tinjauan-Pustaka.pdf	20
5.	2023_TA_SMJ_022001801024_Bab-3-Metode-Penelitian.pdf	16
6.	2023_TA_SMJ_022001801024_Bab-4-Analisis-dan-Pembahasan.pdf	15
7.	2023_TA_SMJ_022001801024_Bab-5-Kesimpulan.pdf	4
8.	2023_TA_SMJ_022001801024_Daftar-Pustaka.pdf	9
9.	2023_TA_SMJ_022001801024_Lampiran.pdf	10

Abstrak
Abstract

P enelitian ini bertujuan untuk menganalisis Pengaruh electronic of mouth,attitude toward, consumenr engagement terhadap mindful consumption behaviorpakaian bekas bermerek luar negeri. Penelitian ini menggunakan responden yangdidapat sesuai kriteria dengan metode pengambilan sampel purposive samplingsebanyak 203 responden. Penelitian ini menggunakan cross sectional danpengolahan datanya menggunakan statistik Structural Equation Modelling (SEM)dengan menggunakan software AMOS 26. Hasil penelitian ini menunjukan bahwaelectronic word of mouth memiliki pengaruh positif terhadap mindfulconsumption behavior, electronic word of mouth memiliki pengaruh positifterhadap attitude towards second hand clothes, electronic word of mouth memilikipengaruh positif terhadap consumer engagement, attitude towards second handclothes memiliki pengaruh positif terhadap mindful consumption behavior danconsumer engagement memiliki pengaruh positif terhadap mindful consumptionbehavior. Dari hasil penelitian ini diharapkan dapat memberikan masukan bagimanajemen perusahaan agar memberikan pelayanan terbaik sehingga konsumentermotivasi untuk menyampaikan pengalaman baiknya pada konsumen lain,memberikan discount kepada konsumen yang sudah bersedia memberikan ulasanonline.

T his study aims to analyze the effect of electronic mouth, attitude toward,consumer engagement on the mindful consumption behavior of used foreignbranded clothes. This study used respondents who were obtained according to thecriteria by using purposive sampling method as many as 203 respondents. Thisstudy uses cross sectional and data processing uses statistical Structural EquationModeling (SEM) using AMOS 26 software. The results of this study indicate thatelectronic word of mouth has a positive influence on mindful consumptionbehavior, electronic word of mouth has a positive effect on attitude towardssecond hand clothes, electronic word of mouth have a positive influence onconsumer engagement, attitude towards second hand clothes have a positiveinfluence on mindful consumption behavior and consumer engagement has apositive influence on mindful consumption behavior. From the results of thisstudy, it is hoped that it can provide input for company management to providethe best service so that consumers are motivated to convey their good experiencesto other consumers, giving discounts to consumers who are willing to provideonline reviews.

Info Koleksi Skripsi

Universitas

Universitas Trisakti (24423)

Fakultas

Tahun Terbit

Subyek

Selengkapnya...

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