Evaluasi expectation’s confirmation, perceived usefulness, attitude toward using, e-satisfaction, dan continuance intention pada penggunaan mobile food ordering apps (mfoa)
Info Katalog
File Repositori
Nomor Panggil : 022001901102
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Husna Leila Yusran
Subyek : Teleshopping;Marketing management;Customer satisfaction
Kata Kunci : expectation confirmation; attitude toward using; e-satisfaction; continuance intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901102_Halaman-Judul.pdf | 12 | |
| 2. | 2023_TA_SMJ_022001901102_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001901102_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2023_TA_SMJ_022001901102_Bab-2-Tinjauan-Pustaka.pdf | 13 |
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| 5. | 2023_TA_SMJ_022001901102_Bab-3-Metodologi-Penelitian.pdf | 18 |
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| 6. | 2023_TA_SMJ_022001901102_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
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| 7. | 2023_TA_SMJ_022001901102_Bab-5-Kesimpulan.pdf | 5 |
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| 8. | 2023_TA_SMJ_022001901102_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001901102_Lampiran.pdf | 21 |
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P enelitian ini bertujuan untuk mengevaluasi pengaruh dari Expectation’s Confirmation, Attitude Toward Using, dan Satisfaction dalam mempengaruhi Continuance Intention pelanggan ketika menggunakan Mobile Food Ordering Apps. Unit analisis yang digunakan ialah Individu yang berkunjung dan melakukan pemesanan makanan melalui aplikasi atau website restoran. Metode pengumpulan data yang digunakan adalah purposive sampling melalui kuesioner yang telah diisi oleh 180 responden. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS. Hasil penelitian menunjukkan bahwa Expectation Confirmation berpengaruh positif terhadap Attitude Toward Using, Perceived Usefulness berpengaruh positif terhadap Attitude Toward Using, Attitude Toward Using berpengaruh positif terhadap E-Satisfaction, E-Satisfaction berpengaruh positif terhadap Continuance Intention. Penelitian ini dilakukan hanya fokus pada industri makanan dan minuman yakni restoran, sehingga peneliti tidak dapat menganalisis tanggapan dari pengguna layanan mobile di industri yang berbeda, dan penelitian ini hanya terdiri dari lima variabel, yaitu Expectation Confirmation, Perceived Usefullness, Attitude Toward Using, E-Satisfaction, dan Continuance Intention. Penelitian selanjutnya diharapkan dapat melakukan penelitian di beberapa industri lain, agar dapat mengetahui tanggapan dari pengguna terhadap layanan mobile, dan penelitian selanjutnya dapat menggunakan variabel Perceived Ease of Use (Jun et al., 2022).
T his study aims to evaluate the effect of Expectation's Confirmation, Attitude Toward Using, and Satisfaction in influencing Continuance Intention when using Mobile Food Ordering Apps. The unit of analysis used is individuals who visit and order food through restaurant applications or websites. The data collection method used was purposive sampling through questionnaires that had been filled in by 180 respondents. The data analysis method used is the Structural Equation Model (SEM) through the AMOS and SPSS programs. The results showed that Expectation Confirmation has a positive effect on Attitude Toward Using, Perceived Usefulness has a positive effect on Attitude Toward Using, Attitude Toward Using has a positive effect on E-Satisfaction, E-Satisfaction has a positive effect on Continuance Intention. This research was conducted only focusing on the food and beverage industry, namely restaurants, so researchers could not analyze responses from mobile service users in different industries, and this research only consisted of five variables, namely Expectation Confirmation, Perceived Usefulness, Attitude Toward Using, E-Satisfaction, and Continuance Intention. Future research is expected to be able to conduct research in several other industries, in order to be able to find out the responses of users to mobile services, and further research can use the variable Perceived Ease of Use (Jun et al., 2022)
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