Pengaruh quality of the destination website terhadap attitude toward the website dan willingness to participate in online Co- greation experiences
Info Katalog
File Repositori
Nomor Panggil : 022152047
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Ayu Ekasari
Subyek : Marketing - Management
Kata Kunci : quality website, attitude toward the website, willingness to participate in online co-creation exper
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2020_TA_MJ_022152047_Halaman-Judul.pdf | ||
| 2. | 2020_TA_MJ_022152047_Bab-1.PDF | 5 | |
| 3. | 2020_TA_MJ_022152047_Bab-2.PDF |
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| 4. | 2020_TA_MJ_022152047_Bab-3.PDF |
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| 5. | 2020_TA_MJ_022152047_Bab-4.PDF |
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| 6. | 2020_TA_MJ_022152047_Bab-5.PDF |
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| 7. | 2020_TA_MJ_022152047_Daftar-Pustaka.PDF | ||
| 8. | 2020_TA_MJ_022152047_Lampiran.PDF |
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P enelitian ini bertujuan untuk menganalisis pengaruh dari Quality website terhadapAttitude toward the website dan Willingness to participate in inline co-creationExperiences. Rancangan penelitian yang digunakan dalam penelitian ini metode ujihipotesis, yang bertujuan untuk menguji ada tidaknya pengaruh langsung antaravariabel penelitian dengan menggunakan Model Persamaan Struktural (SEM). Hasilpengujian hipotesis menunjukkan bahwa Quality Website berpengaruh positifterhadap Willingnes to participate in online co-creation Experiences dan dan Attitudetoward the website berpengaruh positif terhadap Willingnes to participate in onlineco-creation experiences. Hasil penelitian ini dapat memberi masukan kepadaKementrian Pariwisata agar meningkatkan kualitas dari website WonderfulIndonesia.
P urpose of this research is to analyze the influence of Qualitywebsitetoward Attitudetoward the website and Willingness to participate in inline co-creation Experiences.The theoritical model that is used in this study is the hypothetical testing method, thatmeans to examine if there is direct effect using the Structural Equation Model (SEM).The results showed that Quality Website had a positive effect on Willingness toparticipate in online co-creation experiences. Attitude toward the website had apositive effect Willingness to participate in inline co-creation Experiences Tangiblefacilities-Emphaty and Reliability has no positive effect on Destination Image. Theresults of this study can provide input to the Ministry of Tourism in order to improvethe quality of the Wonderful Indonesia website.
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