DETAIL KOLEKSI

Faktor pendukung dan penghambat permission based marketing

Oleh : Diva Fasya Satria

Info Katalog

Nomor Panggil : 022161103

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Iwan Ekawanto

Subyek : Telemarketing;Customer relations

Kata Kunci : personal relevance, consumer's attitude toward permission marketing, monetary incentives, consumerï¿

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2020_TA_SMJ_022161103_Halaman-Judul.pdf 11
2. 2020_TA_SMJ_022161103_Lembar-Pengesahan1.pdf
3. 2020_TA_SMJ_022161103_Bab-1-Pendahuluan1.pdf
4. 2020_TA_SMJ_022161103_Bab-2-Tinjauan-Pustaka1.pdf
5. 2020_TA_SMJ_022161103_Bab-3-Metode-Penelitian1.pdf
6. 2020_TA_SMJ_022161103_Bab-4-Analisis-dan-Pembahasan1.pdf
7. 2020_TA_SMJ_022161103_Bab-5-Kesimpulan1.pdf
8. 2020_TA_SMJ_022161103_Daftar-Pustaka1.pdf
9. 2020_TA_SMJ_022161103_Lampiran1.pdf

T ujuan dari penelitian ini adalah menguji dan menganalisa pengaruh positif Personal Relevance terhadap Consumer’s Attitude Toward Permission Marketing, Monetary Incentives terhadap Consumer’s Attitude Toward Permission Marketing, Entertainment terhadap Consumer’s Attitude Toward Permission Marketing, Consumer Empowerment terhadap Consumer’s Attitude Toward Permission Marketing, Privacy Concerns terhadap perubahan Consumer’s Attitude Toward Permission Marketing, Intrussiveness terhadap Consumer’s Attitude Toward Permission Marketing, Registration Effort terhadap Consumer’s Attitude Toward Permission Marketing. Analisis data yang digunakan dalam penelitian menggunakan metode analisis structural equation modeling (SEM) dengan bantuan software AMOS 22 dan SPSS. Berdasarkan hasil penelitian dan pembahasan disimpulkan terdapat pengaruh positif Personal Relevance terhadap Consumer’s Attitude Toward Permission Based Marketing, Tidak terdapat pengaruh positif Monetary Incentives terhadap Consumer’s Attitude Toward Permission Based Marketing, Terdapat pengaruh positif Entertainment terhadap Consumer’s Attitude Toward Permission Based Marketing, Terdapat pengaruh positif Consumer Empowerment terhadap Consumer’s Attitude Toward Permission Based Marketing, Tidak terdapat pengaruh positif Privacy Concerns terhadap Consumer’s Attitude Toward Permission Based Marketing, Tidak terdapat pengaruh positif Intrusiveness terhadap Consumer’s Attitude Toward Permission Based Marketing, Tidak terdapat pengaruh positif Registration Effort terhadap Consumer’s Attitude Toward Permission Based Marketing.

T he purpose of this study is to examine and analyze the positive influence of Personal Relevance on Consumer's Attitude Toward Permission Marketing, Monetary Incentives on Consumer's Attitude Toward Permission Marketing, Entertainment on Consumer's Attitude Toward Permission Marketing, Consumer Empowerment on Consumer's Attitude Toward Marketing, Privacy Concerns to changes Consumer's Attitude Toward Permission Marketing, Intrussiveness of Consumer's Attitude Toward Permission Marketing, Registration Effort on Consumer's Attitude Toward Permission Marketing. Analysis of the data used in the study uses structural equation modeling (SEM) analysis method with the help of AMOS 22 and SPSS software.Based on the results of research and discussion concluded that there is a positive influence of Personal Relevance on Consumer's Attitude Toward Permission Based Marketing, There is no positive influence of Monetary Incentives on Consumer's Attitude Toward Permission Based Marketing, There is a positive influence of Entertainment on Consumer's Attitude Toward Permission Based Marketing, There is a positive influence Consumer Empowerment on Consumer's Attitude Toward Permission Based Marketing, There is no positive influence Privacy Concerns on Consumer's Attitude Toward Based Permission Marketing, There is no positive influence Intrusiveness on Consumer's Attitude Toward Permission Based Marketing, There is no positive effect on Registration Effort on Consumer's Attitude Toward Permission Based Marketing.

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