D ins Kopi is a new player in the coffee business. The problems experienced by Dins Kopi Café are not having a business model and a feasibility analysis. As a result of these problems, the owner of the Dins Kopi Café does not yet have a business model reference, especially to increase the revenue stream in his coffee shop. This study aims to design a business model that will be applied to current coffee shops. The method used is design thinking as a solution-based solution faced by coffee shops. The initial stage of Design Thinking is to emphatically use a tool in the form of an empathy map to get pain and gain from customers. In the second stage, define the results of demographic analysis and jobs to be done from the customer. At the ideate stage, use a tool in the form of a value proposition canvas to get a product or service in the form of a coffee shop that provides a variety of coffee flavors, knowledge about coffee processing, promo packages, and a leafy atmosphere. At the prototype stage, tools such as lean canvas and blue ocean strategy are used. In the Lean canvas, you can get a business model design that looks from the solution side of completing customer jobs in the form of the availability of a variety of ready-to-process coffee options, coffee insight education, working space, promo packages, and a leafy atmosphere. In the Blue Ocean strategy to create products or services that are not owned by competitors in the form of seliter coffee, the concept of back to nature, instagramable, live music, and relationships with local farmers. The results of the annual financial feasibility analysis showed Break Even Points of 22,422 units, Net Present Value of IDR 468,677,650. with an interest rate of 10%, an Internal Rate Of Return of 55.7% and a Payback Period of 1 year, 5 months. Which means this business is worth developing and realizing.