T he world of education is currently one of the areas that are experiencing the adverse effectsof the spread of the Covid-19 melular virus in Indonesia. Starting from March 16, 2020 formaleducation in schools is diverted into distance learning (PJJ) conducted individually in theirhomes. All involved in this PJJ are required to adapt by utilizing existing technology as amedium of learning. The decrease in students' learning outcomes will not be as much as faceto-face learning, because the average student's competence is only met by 50% which leads toa decrease in average grades by 30%. This data I got from an interview with a Math Teacherat SMP Budi Mulia, Central Jakarta representing the complaints of teachers. Parentalparticipation in online learning supervision is required at home. There is a need for anadditional media development in the form of Board Game Based Learning that is able tosupport PJJ during the pandemic for junior high school students. Designing product businessmodels using methods namely Design Thinking, Value Proposition Canvas, Lean Canvas,Business Model Canvas, and Blue Ocean Strategy, validation, and calculation of businessfeasibility with Break Even Point. Design Thinking can help understand the problems andwants and needs of consumers, namely junior high school students aged 12-15 years. ValueProposition Canvas proposes the design of Board Game Based Learning Physics light materials&optic tools that can help students in understanding the material, reduce boredom whilelearning and interactive play, involving psychomotor, Blue Ocean Strategy that creates superiorproduct innovations from competitors in terms of single mode, additional formulas, withoutcompetitors in the field of physics subjects , and conformity with the 2013 SMP curriculum.Validation Test stated that 78.37% of respondents agreed with the design of mvp concept andas many as 82% agreed to furniture products. The business feasibility test is declared feasiblewith a profit of Rp.18.805.000,00 with Bep Unit of 44.29 units and payback period of 0.12months.