Pengaruh halal, knowledge terhadap purchase  intention dan customer lolalty yang dimediasi oleh personal value, personal , preference dan share of wallet pada produk makanan kucing halal atau tidak mengandung babi

DETAIL KOLEKSI

Pengaruh halal, knowledge terhadap purchase intention dan customer lolalty yang dimediasi oleh personal value, personal , preference dan share of wallet pada produk makanan kucing halal atau tidak mengandung babi

Oleh : Hani Wijaya

Info Katalog

Subyek : Marketing -- Management

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Kurniawati

Kata Kunci : halal knowledge, purchase Intention, personal value, personal preference, share of wallet, customer

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TS_MMJ_122012011079_Halaman-Judul.pdf	11
2.	2023_TS_MMJ_122012011079_Lembar-Pengesahan.pdf	4
3.	2023_TS_MMJ_122012011079_Bab-1-Pendahuluan.pdf	13
4.	2023_TS_MMJ_122012011079_Bab-2-Tinjauan-Pustaka.pdf	25
5.	2023_TS_MMJ_122012011079_Bab-3-Metodologi-Penelitian.pdf
6.	2023_TS_MMJ_122012011079_Bab-4-Analisa-dan-Pembahasan.pdf	27
7.	2023_TS_MMJ_122012011079_Bab-5-Kesimpulan.pdf	4
8.	2023_TS_MMJ_122012011079_Daftar-Pustaka.pdf	5
9.	2023_TS_MMJ_122012011079_Lampiran.pdf	32

Abstrak
Abstract

T Tujuan dari penelitian ini adalah untuk mengamati perngaruh halal knowledge terhadap purchase intention dan customer loyalty yang dimediasi oleh personal value, personal preference, share of wallet. Menggunakan data primer melalui penyebaran kuesioner pada 360 responden di 4 kota Besar Indonesia. Pengumpulan sample dengan teknik purposive sampling, dilakukan uji instrumen validitas dan reliabilitas. Data terkumpul dianalisas dengan menggunakan Stuctural Equation Model (SEM). Hasil penelitian ini adalah halal knowlege memberikan pengaruh positif terhadap personal value, personal preference, share of wallet dan personal preference, serta ditemukan pengaruh positif purchase intention terhadap customer loyalty. Namun, halal knowledge tidak berpengaruh terhadap purchase intention. Purchase intention juga tidak dipengaruhi oleh personal value dan share of wallet. Dalam uji mediasi ditemukan bahwa personal value berhasil memediasi secara penuh hubungan antara halal knowledge terhadap purchase intention. Sementara personal value berhasil memediasi sebagaian atau partial mediated. Share of wallet tidak berhasil memediasi hubungan antara halal knowledge terhadap purchase intention

T The purpose of reasearch is to examine the effect of halal knowledge on purchase intention and customer loyalty mediated by personal value, personal preference, share of wallet. Using primary data through distributing questionnaires to 360 respondents in 4 major cities of Indonesia. Collecting samples using purposive sampling technique, tested the validity and reliability instruments. The data was analyzed with Structural Equation Model (SEM). The results of this study are that halal knowledge has a positive effect on personal value, personal preference, share of wallet and personal preference, and found a positive effect on purchase intention to customer loyalty. However, halal knowledge has no effect to purchase intention. Purchase intention is also not influenced by personal value and share of wallet. The finding in mediation test that personal values has fully mediate the relationship between halal knowledge and purchase intention. Meanwhile personal values successfully mediate partially. Share of wallet not to mediate the relationship between halal knowledge and purchase intention.