Motivasi konsumsi dan persepsi tentang mall

DETAIL KOLEKSI

Motivasi konsumsi dan persepsi tentang mall

Oleh : Maulida Priheryani

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2011

Pembimbing 1 : Harsini Soetomo

Subyek : Consumers ;consumption (economics)

Kata Kunci : mall, consumption motivation, perception of mall

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2012_TA_MJ_022050266_7.pdf
2.	2012_TA_MJ_022050266_6.pdf
3.	2012_TA_MJ_022050266_4.pdf
4.	2012_TA_MJ_022050266_5.pdf
5.	2012_TA_MJ_022050266_3.pdf
6.	2012_TA_MJ_022050266_2.pdf
7.	2012_TA_MJ_022050266_1.pdf

Abstrak
Abstract

M enjamurnya mall di kota-kota besar menarik banyak pengunjung terutama para wanita termasuk ibu-ibu dan remaja putri. Meskipun begitu, antara ibu dan remaja putri mempunyai perbedaan dalam persepsi terhadap mall dan tujuan pembelian. Remaja putri lebih tertarik oleh motivasi konsumsi sosial sedangkan ibu lebih tertarik kepada motif objektif. Penelitian ini melibatkan 30 pasang ibu dan remaja putri di tiga mall besar di Jakarta.

N owadays many new malls in big cities in Indonesia which attract may visitors especially women, including mother and teenage girl. Even so, between mother and daughter have difference in perception of mall and consumption motivation. Her teenage girls are more interested by the social motivation while mothers are more interested in objective motivation. This study involved 30 pairs of mother and teenage girl in three major malls in Jakarta.