Pengaruh social media connect as consumer, social media content, dan elektronic word of mount terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001801148
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Arnolt KristianPakpahan
Subyek : Social media - Economic aspects;Marketing - Management
Kata Kunci : social media connect as consumer, social media content, electronic word of mouth, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801148_Halaman-Judul.pdf | ||
| 2. | 2022_TA_SMJ_022001801148_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001801148_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2022_TA_SMJ_022001801148_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2022_TA_SMJ_022001801148_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022001801148_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2022_TA_SMJ_022001801148_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2022_TA_SMJ_022001801148_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001801148_Lampiran.pdf |
|
T Tujuan dari penelitian ini adalah untuk menganalisa pengaruh dari SocialMedia Connect as Consumer, Social Media Content dan Electronic Word of Mouthterhadap Purchase Intention pada konsumen Erigo di Generasi Z. Data diperolehdengan menyebarkan kuesioner secara online kepada konsumen pakaian lokal merekErigo yang berusia 18 sampai 24 tahun yang menggunakan media sosial dan pernahmengunjungi laman media sosial Erigo. Jumlah sampel sebanyak 150 responden danmetode pengambilan sampel pada penelitian ini menggunakan metode non probabilitysampling, dengan teknik purposive sampling. Alat analisis yang digunakan adalahStructural Equation Model (SEM). Hasil penelitian menunjukkan bahwa terdapatpengaruh positif Social Media Connect as Consumer dan Electronic Word of Mouthterhadap Purchase Intention. Tidak terdapat pengaruh positif Social Media Contentterhadap Purchase Intention.
T This study aims to determine and analyze the impact of Social Media Connectas Consumer, Social Media Content and Electronic Word of Mouth toward PurchaseIntention on Erigo Consumer in Z generation. The data was obtained by distributingquestionnaires online to local clothing consumers of Erigo brands aged 18 to 24 whouse social media and have visited Erigo's social media pages. The number of sampleas many as 150 respondents and the sampling methods in this study used nonprobability sampling methods, with purposive sampling techniques. The analysis toolused is structural equation model (SEM). There is a positive influence of Social MediaConnect as Consumer and Electronic Word of Mouth on Purchase Intention. There isno positive influence of Social Media Content on Purchase Int
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3524)
- FTSP (1168)
- FTI (3205)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)