Anteseden dari purchase behavior

DETAIL KOLEKSI

Anteseden dari purchase behavior

Oleh : Wahyu Hidayat

Info Katalog

Nomor Panggil : 2019_TA_MJ_022141146

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Management - Purchase behavior;Marketing management

Kata Kunci : environmental concern, perceived value, personal norm, willingness to pay, purchase intention, purch

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2019_TA_MJ_022141146_Halaman-Judul.pdf	13
2.	2019_TA_MJ_022141146_Bab-1.pdf	6
3.	2019_TA_MJ_022141146_Bab-2.pdf
4.	2019_TA_MJ_022141146_Bab-3.pdf
5.	2019_TA_MJ_022141146_Bab-4.pdf
6.	2019_TA_MJ_022141146_Bab-5.pdf
7.	2019_TA_MJ_022141146_Daftar-Pustaka.pdf
8.	2019_TA_MJ_022141146_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menguji pengaruh variabel Environmental concern terhadap Purchase Intention, Perceived Value, Personal Norm, Willingness to Pay,Purchase Intention terhadap Purchase Behavior. Variabel yang digunakan antaralain : Environmental Concern, Perceived Value, Personal Norm, Willingness to Pay,Purchase Intention, Purchase Behavior. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 170 responden sebagai masyarakat yang membeli dan mengkonsumsi produk ramah lingkungan yaitu sayuran organik dalam satu tahun terakhir. Teknik pengambilan sample yang digunakan adalah PurposiveSampling. Alat analisis yang digunakan dalam penelitian ini adalah SEM. Hasil pengujian hipotesis menunjukan bahwa Environmental Concern terhadap Purchase Intention terdapat pengaruh positif, Perceived Value terhadap Purchase Intention terdapat pengaruh positif, Willingness to Pay terhadap Purchase Intention terdapat pengaruh positif, Purchase Intention terhadap Purchase Behavior terdapat pengaruh positif, Perceived Value terhadap Purchase Intention tidak terdapat pengaruh positif, Personal Norm terhadap Purchase Intention tidak terdapat pengaruh positif.

T This reseach aims to examine the effect of Environmental concern variables on Purchase Intention, Perceived Value, Personal Norm, Willingness to Pay, Purchase Intention on Purchase Behavior. Variables used include: Environmental Concern,Perceived Value, Personal Norm, Willingness to Pay, Purchase Intention, Purchase Behavior. The research data was obtained by distributing questionnaires to 170 respondents as people who bought and consumed environmentally friendly products,namely organic vegetables in the past year. The sampling technique used is purposive sampling. The analytical tool used in this study is SEM. Hypothesis testing results show that Environmental Concern on Purchase Intention has a positive effect,Perceived Value on Purchase Intention has a positive effect, Willingness to Pay on Purchase Intention has a positive effect, Purchase Intention on Purchase Behavior has a positive influence, Perceived Value on Purchase Intention has no positive effect positive, Personal Norm on Purchase Intention has no positive effect.