Pengaruh creative characterteristic, celebrity endorsement, attention grabbing details, dan emotional appeals terhadap purchase intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Sri Vandayuli Riorini
Pembimbing 2 : Sri Vandayuli Riorini
Kata Kunci : Creative Characteristic, Celebrity Endorsement, Attention Grabbing Details, Emotional Appeals, Purch
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002006030_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002006030_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002006030_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002006030_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002006030_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002006030_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002006030_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002006030_Bab-1.pdf | 8 | |
| 9. | 2024_SK_SMJ_022002006030_Bab-2.pdf | 28 |
|
| 10. | 2024_SK_SMJ_022002006030_Bab-3.pdf | 16 |
|
| 11. | 2024_SK_SMJ_022002006030_Bab-4.pdf | 11 |
|
| 12. | 2024_SK_SMJ_022002006030_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002006030_Daftar-Pustaka.pdf | 4 | |
| 14. | 2024_SK_SMJ_022002006030_Lampiran.pdf | 21 |
|
P Penelitian ini bertujuan untuk mengetahui pengaruh creative characteristic, celebrity endorsement, attention grabbing details, dan emotional appeals terhadap purchase intention. Data diperoleh dengan menyebarkan kuesioner secara online melalui link Google Form kepada konsumen yang mengetahui dan memiliki ketertarikan tentang Mobil MPV. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 23.Hasil penelitian menunjukkan bahwa creative characteristic berpengaruh positif terhadap purchase intention, celebrity endorsement berpengaruh positif terhadap purchase intention, attention grabbing details berpengaruh positif terhadap purchase intention, dan emotional appeals berpengaruh positif terhadap purchase intention.
T This study aims to determine the influence of creative characteristics, celebrity endorsements, attention grabbing details, and emotional appeals on purchase intention. Data was obtained by distributing questionnaires online through Google Form links to consumers who know and have an interest in MPV cars. The number of samples used in this study was 200 respondents with a sampling technique, namely purposive sampling. The data analysis method used in this study is the Structural Equation Model (SEM) using AMOS 23 software.The results showed that creative characteristics had a positive effect on purchase intention, celebrity endorsements had a positive effect on purchase intention, attention grabbing details had a positive effect on purchase intention, and emotional appeals had a positive effect on purchase intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Dampak kecerdasan buatan (artificial intelligence) pada niat pembelian dalam e - commerce
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh content, information credibility, expertise, dan attractiveness terhadap buyers purchase decision
FEB - Usakti
Analisis faktor-faktor yang memengaruhi keinginan niat untuk membeli produk makanan organik.
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Analisis pengendalian internal siklus pembelian dan pengeluaran kas pada PT. Rocla Persada Indonesia
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh perceived price offer fairness dan pricing procedure fairness terhadap satisfaction with the purchase
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh strategi pembelian terhadap keberhasilan usaha kecil di wilayah Pabuaran Tangerang
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Identifikasi faktor-faktor pengadaan material yang mempengaruhi keterlambatan pelaksanaan konstruksi gedung di DKI Jakarta
FTSP - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3524)
- FTSP (1168)
- FTI (3205)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)