Anteseden green behavior pada generasi milenial
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022152008
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Marketing management;Economic - Social
Kata Kunci : environmental concern, perceived value, willingness to pay premium, green purchase intention,
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022152008_Halaman-Judul.pdf | 16 | |
| 2. | 2019_TA_MJ_022152008_Bab-1.pdf | 8 | |
| 3. | 2019_TA_MJ_022152008_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022152008_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022152008_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022152008_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022152008_Daftar-Pustaka.pdf |
P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden Green Purchase Behavior Generasi Milenial. Sampel yang digunakan dalam penelitian ini berjumlah 205 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode SEM (Structural Equation Model). Hasil dari penelitian iniadalah (1) environmental concernberpengaruh positif terhadap green purchase intention, (2) perceived value berpengaruh positif terhadap green purchase intention,(3) willingness to pay premium berpengaruh positif terhadap green purchase intention, (4) green purchase intention berpengaruh positif terhadap green purchase behavior.
T The objective of this study is to examine and analyze Antecedent green purchase behavior millennial generation. The samples being used in this study is 2015 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by SEM (Structural Equation Model) method. The findings of this study are: (1) environmental concerb has positive effect toward greenpurchase intention, (2) perceived value has positive effect toward green purchase intention, (3) willingness to pay premium has positive effect green purchase intention, (4) green purchase intention has positive effect toward green purchase behavior.
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh nama merek terhadap niat pembelian melalui kualitas yang dirasakan dan nilai yang dirasakan
FEB - Usakti
Pengaruh online recommendation terhadap consumption intention melalui perceive value pada jejaring sosial facebook
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh image,perceived value, perceived usefulness,dan perceived ease of use terhadap satisfaction
FEB - Usakti
Anteseden dan konsekuensi dari customer satisfaction/delight experience pada industri telekomunikasi
FEB - Usakti
Pengaruh kualitas pelayanan dan perceived value terhadap loyalitas pelanggan melalui kepuasan pelanggan
FEB - Usakti
Peran brad authenticity terhadap peningkatan perceived value, brand trust, dan revisit intenton
FEB - Usakti
Pengaruh consumer-based brand equity terhadap brand loyalty melalui customer satisfaction
FEB - Usakti
Pengaruh costumer trust, costumer perceived value dan costumer satisfaction terhadap brand loyalty
FEB - Usakti
Pengaruh brand image terhadap passanger loyalty dan perceivked value sebagai variable mediasi
FEB - Usakti
Konsekuensi dari performance expectancy, effort expectancy, facilitating condition, perceived value dan trialability
FEB - Usakti
Pengaruh service quality, perceived value terhadap customer loyalty yang dimediasioleh customer satisfaction
FEB - Usakti
The effect of convenience, trustworthiness and pricetowards customer perceived value in online food delivery services
FEB - Usakti
Pengaruh brand trust, product quality, brand image, customer satisfaction terhadap consumer loyalty
FEB - Usakti
Memproduksi niat beli dan perilaku terhadap produk perawatan kulit hijau di Kalangankonsumen Indonesia
FEB - Usakti
Faktor-faktor yang meningkatkan perceived value pada market place dan dampaknya terhadap purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3524)
- FTSP (1168)
- FTI (3205)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)