DETAIL KOLEKSI

Pengaruh customer experience terhadap customer loyalty


Oleh : Miko Rifkomaida

Info Katalog

Nomor Panggil : 022001801084

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Customer services;Customer relations

Kata Kunci : customer experience management, customer loyalty, physical interaction, service interaction, virtual

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001801084_Halaman-Judul.pdf 11
2. 2023_TA_SMJ_022001801084_Lembar-Pengesahan.bak.pdf 6
3. 2023_TA_SMJ_022001801084_Bab-1-Pendahuluan.pdf 12
4. 2023_TA_SMJ_022001801084_Bab-2-Tinjauan-Pustaka.pdf 11
5. 2023_TA_SMJ_022001801084_Bab-3-Metode-Penelitian.pdf 19
6. 2023_TA_SMJ_022001801084_Bab-4-Analisis-dan-Pembahasan.pdf 12
7. 2023_TA_SMJ_022001801084_Bab-5-Kesimpulan.pdf 3
8. 2023_TA_SMJ_022001801084_Daftar-Pustaka.pdf 7
9. 2023_TA_SMJ_022001801084_Lampiran.pdf 18

P Penelitian ini bertujuan untuk menganalisa pengaruh Pengaruh Customer ExperienceTerhadap Customer Loyalty. Jumlah sample sebanyak 110 responden. Metode yangdigunakan non-probability sampling dengan menggunakan Teknik purposivesampling. Pengambilan sampling melalui Google Form sebanyak 110 responden.Responden dalam penelitian ini yaitu nasabah bank BJB, pengguna aktif layananMobile/Internet Banking serta tinggal di Jabodetabek. Pengujian hipotesis dilakukandengan menggunakan metode. Structural Equation Model (SEM) dengan bantuanAMOS. Hasil penelitian ini menunjukan bahwa Pengaruh Customer ExperienceManagement berpengaruh positif Terhadap Customer Loyalty. Untuk penelitian yang akan datang diharapkan memperluas daerah penelitiannya, dan diharpkan menelitipada industri lain selain perbankan.

T This study aims to analyze the effect of Customer Experience on Customer Loyalty.The number of samples is 110 respondents. The method used is non-probabilitysampling using a purposive sampling technique. Sampling through Google Form asmany as 110 respondents. Respondents in this study were BJB bank customers,active users of Mobile/Internet Banking services and living in Greater Jakarta.Hypothesis testing is done by using the method. Structural Equation Model (SEM)with the help of AMOS. The results of this study indicate that the influence ofCustomer Experience Management has a positive effect on Customer Loyalty. Forfuture research, it is hoped that it will expand its research area, and it is hoped that it will examine other industries besides banking.

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