Anteseden and konsekuensi customer satisfaction
Info Katalog
File Repositori
Nomor Panggil : 022001705005
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Moch Sabur
Subyek : Consumer satisfaction
Kata Kunci : service quality, store atmosphere, price fairness, customer satisfaction, customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022001705005_Halaman-Judul.pdf | ||
| 2. | 2021_TA_SMJ_022001705005_Lembar-Pengesahan.pdf.pdf | ||
| 3. | 2021_TA_SMJ_022001705005_Bab-1-Pendahuluan.pdf | ||
| 4. | 2021_TA_SMJ_022001705005_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_SMJ_022001705005_Bab-3-Metode-Penelitian..pdf |
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| 6. | 2021_TA_SMJ_022001705005_Bab-4-Analisis-dan-Pembahsan.pdf |
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| 7. | 2021_TA_SMJ_022001705005_Bab-5-Kesimpulan1.pdf |
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| 8. | 2021_TA_SMJ_022001705005_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_SMJ_022001705005_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mencari tahu, menguji, dan menganalisis faktor-faktor yang mempengaruhi customer satisfaction. Sampel yang digunakan dalam penelitian ini berjumlah 206 responden dan dikumpulkan dengan metode non-probability sampling dengan teknik purposive sampling. Pengujian dilakukan dengan metode structural equation model(SEM). Hasil dari penelitian ini adalah (1) service quality berpengaruh positif terhadap customer satisfaction, (2) store atmosphere berpengaruh positif terhadap customer satisfaction, (3) price fairness berpengaruh positif terhadap customer satisfaction, dan (4) customer satisfaction berpengaruh positif terhadap customer loyalty.
T The objective of this study is to find out, examine, and analyze factors affecting customer satisfaction. The samples being used in this study are 206 respondents. The data collection method being used by this study is non-probability samping with purposive sampling tecnique. The testing is conducted by structural equation model (SEM) method. The findings of this study are: (1) service quality has a positive effect on customer satisfaction, (2) store atmosphere has a positive effect on customer satisfaction, (3) price fairness has a positive effect on customer satisfaction, and (4) customer satisfaction has a positive effect on customer loyalty.
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