Anteseden customer loyalty pada kafe di DKI  Jakarta

DETAIL KOLEKSI

Anteseden customer loyalty pada kafe di DKI Jakarta

Oleh : Alodiazada Nurihda Djaganata

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Deasy Aseanty

Subyek : Customer loyalty

Kata Kunci : traditional customer relationship management, social media, customer satisfaction, and customer loya

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_SK_SMJ_022002204008_Halaman-Judul.pdf	12
2.	2024_SK_SMJ_022002204008_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2024_SK_SMJ_022002204008_Surat-Hasil-Similaritas.pdf	1
4.	2024_SK_SMJ_022002204008_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2024_SK_SMJ_022002204008_Lembar-Pengesahan.pdf	4
6.	2024_SK_SMJ_022002204008_Pernyataan-Orisinalitas.pdf	1
7.	2024_SK_SMJ_022002204008_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2024_SK_SMJ_022002204008_Bab-1.pdf
9.	2024_SK_SMJ_022002204008_Bab-2.pdf
10.	2024_SK_SMJ_022002204008_Bab-3.pdf
11.	2024_SK_SMJ_022002204008_Bab-4.pdf
12.	2024_SK_SMJ_022002204008_Bab-5.pdf	5
13.	2024_SK_SMJ_022002204008_Daftar-Pustaka.pdf
14.	2024_SK_SMJ_022002204008_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis apa saja faktor -faktor yang memengaruhiCustomer Loyalty Pada kafe di DKI Jakarta. Penelitian ini dilakukan individu yangaktif dalam penggunaan media sosial, pengikut aktif dari kafe yang berada di DKIJakarta, dan sudah berkunjung minimal 3 kali dalam kurun waktu satu tahun.. Datapenelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampelyang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yangdigunakan adalah Structural Equation Model (SEM).Hasil penelitian ini menyimpulkan bahwa variabel Traditional Customer RelationshipManagement berpengaruh positif terhadap Customer Satisfaction dan CustomerLoyalty, Social Media, berpengaruh positif terhadap Customer Satisfaction danCustomer Loyalty, serta Customer Satisfaction berpengaruh positif terhadapCustomer Loyalty.

T This study aims to analyze the factors that influence Customer Loyalty in cafes in DKIJakarta. The study was conducted on individuals who are active social media users,active followers of cafes located in DKI Jakarta, and have visited these cafes at leastthree times within the past year. The research data was obtained through an onlinequestionnaire (Google Form). The sampling technique used in this research ispurposive sampling. The data analysis tool used is the Structural Equation Model(SEM).The results of this study conclude that the Traditional Customer RelationshipManagement variable positively affects Customer Satisfaction and Customer Loyalty,the Social Media variable positively affects Customer Satisfaction and CustomerLoyalty, and Customer Satisfaction positively affects Customer Loyalty.