Pengaruh event value equity terhadap event venue satisfaction
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2012
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Customer Satisfaction
Kata Kunci : event value equity, event service quality, event convenience, event cost, event venue satisfaction
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2012_TA_MJ_022070226_7.pdf |
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| 2. | 2012_TA_MJ_022070226_6.pdf |
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| 3. | 2012_TA_MJ_022070226_5.pdf |
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| 4. | 2012_TA_MJ_022070226_4.pdf |
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| 5. | 2012_TA_MJ_022070226_3.pdf |
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| 6. | 2012_TA_MJ_022070226_2.pdf |
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| 7. | 2012_TA_MJ_022070226_1.pdf |
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T Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Event value equity terhadap Event venue satisfaction. Responden yang digunakan sebagai sampel dalam penelitian ini sebanyak 211 responden yang merupakan pengunjung pada event pameran Furniture di Jakarta Convention Center. Teknik pengambilan sampel menggunakan Purposive sampling. Hasil Uji hipotesis menunjukan bahwa terdapat pengaruh positif Event service quality, Event cost, Event value equity terhadap Event venue satisfaction, akan tetapi tidak terdapat pengaruh positif Event convenience terhadap Event venue satisfaction.
T The purpose of this study was to investigate and anylize the influence Event value equity toward Event venue satisfaction. Respondents used in this study as much as 211 respondents who are visitors to the furniture exhibition event at Jakarta Convention Center. The sampling technique used Purposive sampling. The results of hypothesis test showed that there is a positive influence Event service quality, Event cost, Event value equity toward Event venue satisfaction, but there is no positive influence Event convenience toward Event venue satisfaction.
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