T The existence phenomenon of the “Toko Merah” (Indonesian "Red Store") inOld City (Indonesian “Kota Tua”) cultural heritage area, which is left abandoned and not operated but still looks well maintained and still show the beauty of the past glory.According to the "Office of Building Planning and Restoration, DKI Jakarta", the quality of architecture of the "Toko Merah" building is arguably the best among the historic buildings on "DKI Jakarta". This colonial building conditions if left neglectedtoo long and unkempt, its existence will be threatened missing.The research method used is qualitative descriptive method through owners hiphistory research of the historical Red Store. Michael Lincourt Phenomenology approach to visually observe the beginning. ANT (Actor Network of Technologythrough the Scot - Social Construction of Technology) Theory Approach to help analyze the stability of the artifact design as a product of technology design. And approaches the end of this research uses Mr Ahadiat Judawinata theory of Artifacts to produce the analysis of fixed or changed element.The ownership building history, interior element changes as a consequence of the phenomenon of changes in other aspects. Whether viewed on the human aspects as auser (the change of natural ecology, social culture, demographics of the population),this aspect of the charge content of artifacts (artifacts form of practical functions,elements of aesthetic expression, and the hegemony of the symbolic status and changesin aspects of building materials) and the aspect of forming a form of artifacts (materials,engineering, quality human resources, expertise and energy) used in the construction ofthe Red Store. These conditions attract researchers to examine the relationshipphenomena that underlie the historical development of the realization of the Red Storebuilding's interior.Kajian tentang peristiwa-peristiwa yang melatari berbagai perubahan pada interior dan bangunan di Kota Tua Jakarta/Rr Chandrarezky P,2011viiThe analysis showed the changes of an aspect event is resulted in changes inanother aspects, generating objects or elements of the Red Store building with imageryand visual aesthetic impact of the buildings on the time period studied showedpreservation of the eternal and the Elegance Red Store building. So the analysis isexpected to be a consideration to restore and optimize the building back in operation.By because it needs the participation of the central government makes national concern,not only optimize the function and care of abandoned historic buildings but also tooptimize the potential of the Old City area as a potential foreign exchange earnertourism