Anteseden dari halal cosmetics purchasing behaviour
T Tujuan penelitian ini untuk menganalisis pengaruh halal awareness, halal knowledge, attitude, religiosity terhadap halal cosmetics purchasing behaviour. Data dikumpulkan menggunakan kuesioner dan disebar ke konsumen pengguna kosmetik Wardah, Emina, Make Over, Somethinc, Purbasari, Y.O.U Cosmetic, Dear Me Beauty. Sampel yang digunakan dalam penelitian ini sebanyak 200 responden. Metode penelitian dalam menguji hipotesis menggunakan metode Structural Equation Model (SEM) dengan bantuan software AMOS.Pada hasil penelitian ini menyimpullkan halal awareness tidak mempunyai pengaruh positif terhadap halal cosmetics purchasing behaviour, halal knowledge mempunyai pengaruh positif terhadap halal cosmetics purchasing behaviour, attitude mempunyai pengaruh positif terhadap halal cosmetics purchasing behaviour, religiosity mempunyai pengaruh positif terhadap halal cosmetics purchasing behaviour.
T The purpose of this study was to analyze the effect of halal awareness, halal knowledge, attitude, religiosity on halal cosmetics purchasing behaviour. Data was collected using a questionnaire and distributed to consumers who use Wardah, Emina, Make Over, Somethinc, Purbasari, Y.O.U Cosmetic, Dear Me Beauty cosmetics. The sample used in this study was 200 respondents. The research method in testing the hypothesis uses the Structural Equation Model (SEM) method with the help of AMOS software.The results of this study concluded that halal awareness does not have a positive influence on halal cosmetics purchasing behaviour, halal knowledge has a positive influence on halal cosmetics purchasing behaviour, attitude has a positive influence on halal cosmetics purchasing behaviour, religiosity has a positive influence on halal cosmetics purchasing behaviour.