Konsekuensi environmental concern, social influence, dan altruism pada skincare ramah lingkungan

DETAIL KOLEKSI

Konsekuensi environmental concern, social influence, dan altruism pada skincare ramah lingkungan

Oleh : Satiti

Info Katalog

Nomor Panggil : 022002005014

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing - Management

Kata Kunci : altruism, electronic word of mouth, environmental concern, purchase intention, social influence.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2024_TA_SMJ_022002005014_Halaman-Judul.pdf
2.	2024_TA_SMJ_022002005014_Lembar-Pengesahan.pdf
3.	2024_TA_SMJ_022002005014_Bab-1-Pendahuluan.pdf
4.	2024_TA_SMJ_022002005014_Bab-2-Tinjauan-Pustaka.pdf
5.	2024_TA_SMJ_022002005014_Bab-3-Metodologi-Penelitian.pdf
6.	2024_TA_SMJ_022002005014_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2024_TA_SMJ_022002005014_Bab-5-Simpulan.pdf
8.	2024_TA_SMJ_022002005014_Daftar-Pustaka.pdf
9.	2024_TA_SMJ_022002005014_Lampiran.pdf

Abstrak
Abstract

S Seiring meningkatnya pemakaian skincare di Indonesia, dampak negatif dari industri kecantikan terhadap lingkungan juga semakin dirasakan. Hal tersebut menjadi peluang besar bagi perusahaan untuk mengalihkan bisnisnya menjadi lebih hijau dan ramah lingkungan. penelitian ini bertujuan untuk menganalisis pengaruh environmental concern, social influence, dan altruism terhadap purchase intention pada perusahaan skincare ramah lingkungan, serta pengaruh purchase intention terhadap EWOM dan willingness to pay. Sampel pada penelitian ini berjumlah 240 responden dan pengambilan sample dilakukan melalui metode non probability sampling dengan teknik purposive sampling. Data dianlisis menggunakan metode structural equation model (SEM). Hasil dari penelitian ini menunjukkan bahwa Environmental concern berpengaruh positif terhadap purchase intention, Altruism berpengaruh positif terhadap purchase intention, Social influence berpengaruh positif terhadap purchase intention, Purchase intention berpengaruh positif terhadap eWOM, EWOM berpengaruh positif terhadap willingness to pay, dan Purchase intention berpengaruh positif terhadap willingness to pay.

A As the use of skincare in Indonesia increases, the negative impact of the beauty industry on the environment is also increasingly being perceived. This study aims to analyze the effect of environmental concern, social influence, and altruism on purchase intention in environmentally friendly skincare companies, as well as the effect of purchase intention on EWOM and willingness to pay. The sample in this study amounted to 240 respondents and sampling was carried out through a non-probability sampling method with purposive sampling technique. Data were analyzed using the structural equation model (SEM) method. The results of this study indicate that Environmental concern has a positive effect on purchase intention, Altruism has a positive effect on purchase intention, Social influence has a positive effect on purchase intention, Purchase intention has a positive effect on eWOM, EWOM has a positive effect on willingness to pay, and Purchase intention has a positive effect on willingness to pay.