Antecedents and consequences of purchase intention of eco-fashion
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Diah Astarini
Pembimbing 2 : Luki Adiati Pratomo
Kata Kunci : Altruism; Environmental Concerns; eWOM; Purchase Intention of Eco- Fashion; Social Influence; Willin
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002003006_Halaman-Judul.pdf | 11 | |
| 2. | 2024_SK_SMJ_022002003006_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002003006_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002003006_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002003006_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002003006_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002003006_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002003006_Bab-1.pdf | 12 | |
| 9. | 2024_SK_SMJ_022002003006_Bab-2.pdf | 25 |
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| 10. | 2024_SK_SMJ_022002003006_Bab-3.pdf | 16 |
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| 11. | 2024_SK_SMJ_022002003006_Bab-4.pdf | 16 |
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| 12. | 2024_SK_SMJ_022002003006_Bab-5.pdf | 5 | |
| 13. | 2024_SK_SMJ_022002003006_Daftar-Pustaka.pdf | 8 | |
| 14. | 2024_SK_SMJ_022002003006_Lampiran.pdf | 32 |
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P Penelitian ini bertujuan untuk mengetahui anteseden dan konsekuensi niat belieco-fashion. Penelitian ini menggunakan teknik purposive sampling convenience diwilayah Jakarta yang menghasilkan 220 responden. Responden pada penelitian inididominasi oleh perempuan dengan rentang usia 20 – 40 tahun. Metode analisis datayang digunakan adalah regresi berganda SPSS versi 25.Hasil penelitian menunjukkan bahwa kepedulian lingkungan, pengaruh sosialdan altruisme mempunyai pengaruh positif terhadap niat membeli eco-fashion, selainitu niat membeli eco-fashion mempunyai pengaruh positif terhadap eWOM,sedangkan kemauan untuk membayar tetapi eWOM mempunyai pengaruh positifterhadap kemauan untuk membayar harga premium. Selanjutnya minat beli eco-fashion mempunyai pengaruh positif terhadap kesediaan membayar harga premiumyang dimediasi oleh eWOM. Peneliti selanjutnya dapat mengkaji objek penelitianlain seperti kemasan makanan dan minuman yang dapat didaur ulang, melakukanpenelitian di luar wilayah Jakarta dan dapat menambahkan variabel lain padapenelitian seperti pelayanan.
T This study aims to antecedents and consequences of purchase intention of eco-fashion. This study uses purposive sampling technique convenience in the Jakartawhich produces 220 respondents. Respondents in this study were dominated bywomen with age range of 20 - 40 years. The data analysis method used was multipleregression SPSS version 25.The results showed that environmental concerns, social influence and altruismhad a positive influence on purchase intention of eco-fashion, additionally purchaseintention of eco-fashion had a positive influence on eWOM, while willingness to paybut eWOM had a positive influence on willingness to pay price premium.Furthermore, purchase intention of eco-fashion had a positive influence onwillingness to pay price premium mediated by eWOM. Future researchers canexamine other research objects such as food and drink packaging that can berecycled, carry out research outside the Jakarta area and can add other variables tothe research, such as service.
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