Pengaruh attitude, subjective norm, dan perceived behavioral control terhadap purchase intentions yang di moderasi oleh health concern.
Info Katalog
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Adiati Hardjanti
Kata Kunci : Attitude; Subjective norm; Perceived Behavioral Control; Purchase Intentions; Health Concern.
Status Posting : In Pres
Status : Lengkap
T Tujuan dari penelitian ini adalah untuk menguji dan menganalisis Pengaruh Attitude, Subjective Norm, Dan Perceived Behavioral Control Terhadap Purchase Intentions Yang Di Moderasi Oleh Health Concern. Kriteria responden pada penelitian ini merupakan penikmat atau pelanggan Minuman teh kekinian;Metode pengumpulan data yang digunakan non-probability sampling dengan teknik purposive sampling dengan menggunakan kuesioner yang telah diisi oleh 278 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM) Hasil dari penelitian ini adalah: (1) Attitude berpengaruh Positif terhadap Purchase intentions, (2) Subjective norm tidak berpengaruh positif terhadap Purchase intentions, (3) Perceived behavioral control berpengaruh positif terhadap Purchase Intentions, (4) Health concern memoderasi pengaruh antara Attitude dan Purchase Intentions (5) Health Concern memoderasi pengaruh secara positif antara Subjective Norms dan Purchase intentions (6) Health concern memoderasi pengaruh antara Perceived Behavioral Control dan Purchase intentions
T The purpose of this research is to examine and analyze the influence of Attitude, Subjective Norm, and Perceived Behavioral Control on Purchase Intentions moderated by Health Concern. The criteria for respondents in this study are enthusiasts or customers of modern tea beverages. The data collection method used non-probability sampling with purposive sampling technique, using a questionnaire filled out by 278 respondents. The data analysis method used is the Structural Equation Model (SEM). The results of this study are: (1) Attitude has a positive influence on Purchase Intentions, (2) Subjective norm does not has a positive influence on Purchase Intentions, (3) Perceived behavioral control has a positive influence on Purchase Intentions, (4) Health concern moderates between Attitude and Purchase Intentions, (5) Health Concern positively moderates between Subjective Norms and Purchase Intentions, (6) Health concern moderates between Perceived Behavioral Control and Purchase Intentions
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2102)
- FKG (3253)
- FTSP (1110)
- FTI (2777)
- FTKE (2419)
- FALTL (1975)
- FSRD (709)