C Currently, the environment is one of the major problems that concern us. The phenomenon of indifference to the environment has a negative impact on human life. One of the efforts to prevent environmental damage is to provide environmental education to elementary school children. Through observations that have been made, there are triggers for children's indifference to the environment, including difficulties in growing motivation to care about the environment and the lack of effective learning media in providing understanding of the environment. The purpose of this research is to create additional learning media in the form of board games that can increase environmental awareness. This business model design uses design thinking, value proposition, lean canvas, blue oceans strategy, validation test, and business feasibility test methods. Design thinking aims to help understand the problems and desires of children aged 7-12 years related to environmental awareness. The value proposition canvas aims to offer a board game design with the theme of environmental care to help elementary school children understand the surrounding environment and increase the enthusiasm for environmental learning. Blue oceans strategy aims to create product innovations that are different from competitors including the suitability of educational aspects and suitability for elementary school children's lessons. validation shows that about 79.8% of respondents agree with the board game concept design. The business feasibility test shows that the profit earned is 5,100,000 per month. BEP unit amounted to 6,39 and payback period amounted to 0,51 months.