T his research was conducted at PT Sinergi Sinar Abadi, a company engaged in theelectricity sector that offers services simultaneously by providing electricalproducts that can be ordered according to customer needs obtained from suppliersto support their services. The problem experienced by the company is the need fora strategy to maintain its business in the future with the increasingly tightcompetition in the electricity distribution sector. The problem experienced by thecompany is the need for a strategy to maintain its business in the future with theincreasingly tight competition in the electricity distribution sector. A companystrategy is needed that measures the performance of 4 perspectives in the BSC andservice systems and products with the Product Service System (PSS). The purposeof this study is to design a strategy for a maintenance service company using theBalanced Scorecard and Product Service System approach. The strategic planningformulation process carried out at PT Sinergi Sinar Abadi includes several stages,including determining the company's vision and mission; IFE and EFE Matrixanalysis; SWOT analysis; according to the strategic objectives resulting from theintegration of the Product Service System concept and SWOT; performancestrategy measurement; create an initiative strategy; and make strategic suggestions.The results of this study indicate that the overall stages of the strategic designformulation are according to the principles in the Product Service System andBalanced Scorecard concepts, where each strategy indicator in perspective has aninterrelated relationship. From the measurement results of the performance strategy,the total value of the performance strategy measurement is 4,367, which meansgood/satisfied/important. Furthermore, based on the calculation of KPI priorities,the results show that the top strategy indicator rating has a criterion value of 5 anda final weight value of 0.1517 from the customer perspective, namely, customersatisfaction strategy.