Pengaruh costumer control terhadap overall satisfaction melalui online dependency dan online encounter
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dimensidimensi control terhadap overall satsifaction melalui online dependency dan online encounter satisfaction. Sampel yang digunakan dalam penelitian ini berjumlah 168 responden yang berasal dari nasabah m-banking Bank BCA dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode SAM. Hasil dari penelitian ini adalah (1) control berpengaruh positif terhadap online dependency (2) control berpengaruh positif terhadap online encounter satisfaction, (3) online dependency berpengaruh positif terhadap overall satisfaction, (4) online encounter satisfaction berpengaruh positif terhadap overall satisfaction.Implikasi praktis menjelaskan bahwa control dapat digunakan dalammeningkatkan kepuasan konsumen dalam menggunakan mobile banking denganmeningkatkan fitur dalam menu dan serta tampilan mobile banking agar lebih mudah di gunakan nasabah.
T The objective of this study is to examine and analyze the effect of controltoward overall satisfaction through online dependency and online encountersatisfaction. The samples being used in this study is 168 respondents. The datacollection method from customer of BCA Bank and used by this study is purposivesampling. The testing is conducted by SAM method. The findings of this study are:(1) control has positive effect toward online dependency, (2) control has positiveeffect toward online encounter satisfaction, (3) online dependency has positive effect toward online encounter satisfaction , (4) online dependency has positive effect toward overall satisfaction, (5) online encounter satisfaction has positive effecttoward overall satisfaction.Practical implications explained that the control can be used in improving consumer satisfaction in using mobile banking by increasing feature in menu and display as well as mobile banking to be more easy to use client.