Antecedents dan consequence dari online encounter satisfaction
Nomor Panggil : 2017_TA_MJ_022131161
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Luki Adiati Pratomo
Subyek : Marketing management;Online encounter satisfaction
Kata Kunci : control, online dependency, and overall satisfaction.
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
---|---|---|---|
1. | 2017_TA_MJ_022131161_Halaman-Judul.pdf | 16 | |
2. | 2017_TA_MJ_022131161_Bab-1.pdf | 7 | |
3. | 2017_TA_MJ_022131161_Bab-2.pdf |
|
|
4. | 2017_TA_MJ_022131161_Bab-3.pdf |
|
|
5. | 2017_TA_MJ_022131161_Bab-4.pdf |
|
|
6. | 2017_TA_MJ_022131161_Bab-5.pdf |
|
|
7. | 2017_TA_MJ_022131161_Daftar-Pustaka.pdf | 4 | |
8. | 2017_TA_MJ_022131161_Lampiran.pdf |
|
P Penelitian ini menguji pengaruh control, online dependency, online encounter satisfaction,dan overall satisfaction terhadap pengguna layanan mobile banking. Sampel yang digunakan adalah sebanyak 200 responden yang sudah pernah menggunakan layanan mobile banking, minimal 1 tahun terakhir. Metode yang digunakan adalah metode non-probability sampling dengan teknik purposive sampling dan menggunakan alat analisa structural equation modeling. Hasil penelitian ini menunjukkan bahwa control berpengaruh positif terhadap online dependency dan online encounter satisfaction, online dependency berpengaruh positif terhadap online encounter satisfaction, online dependency berpengaruh negatif terhadap overall satisfaction, dan online encounter satisfaction berpengaruh positif terhadap overall satisfaction.
T This study examines the effect of control, online dependency, online encounter satisfaction,dan overall satisfaction on mobile banking service users. The sample of this study is 200 respondent who has used mobile banking at least in the last a year. The method is used non-probability sampling with purposive sampling techniques and structural equation modeling as analysis tools. The results showed that control positif influence on online dependency and online encounter satisfaction, online dependency positif influence on online encounter satisfaction, online dependency negative influence on overall satisfaction, and online encounter satisfaction positif influence on overall satisfaction.